Anissa Castor
Bartlett,Tennessee
Summary
Strategic and industrious Technical Sales Representative offering comprehensive background in building relationships, cultivating partnerships, retaining top accounts, and growing profit channels by establishing trust. Disciplined and resourceful professional with expertise in account development, retention, and market penetration. Bilingual with fluency in Spanish. Extensive technical background in multiple manufacturing products and solutions.
Overview
7
7
years of professional experience
Work History
Technical Sales Specialist- Industrial Printing
Brother International Corporation
Memphis, TN
04.2020 - Current
- Collaborated with customers and asked questions to assess needs and budgets.
- Approached prospective clients through cold calling and emails to meet sales targets.
- Promoted and help drive product sales by conducting sales presentations and supporting trade show efforts across national territory.
- Helped manage and develop high-value East coast accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Liaised between account holders and various departments to improve customer satisfaction and internal team collaborations.
- Listened attentively to client feedback and worked with product development teams to introduce new services.
- Developed and maintained strategic operational processes, streamlining customer experience and adding value to Organization.
- Solved customer challenges by offering relevant insight regarding product features, operational efficiencies, and technical knowledge and troubleshooting.
Technical Sales Specialist- Industrial Sewing
Brother International Corporation
Memphis, TN
07.2017 - 03.2020
- Assisted in the development of new product lines of industrial sewing equipment, auxiliary software, and hardware to expand product offerings.
- Gather market and customer feedback to direct design improvement, feature definitions, and production support of new products.
- Developed supporting documentation, SOP guidance, and training programs to support products.
- Conducted dealer and employee training sessions to review technical and sales specifications of products.
- Performed onsite installations, troubleshooting, and repairs at customer facilities across the United States.
- Collaborated with Marketing teams to develop media and literature content to promote products and drive sales.
- Conducted prospect qualification, demonstrations, and necessary testing to identify appropriate solutions to their business needs.
- Managed communications with customers during and after the sale cycle.
Technical Specialist- Industrial Garment Printing
Brother International Corporation
Memphis, TN
11.2015 - 06.2016
- Worked with service management to review technical documents and collaborated on the customized design to achieve process improvement and compliance.
- Conducted onsite installations, troubleshooting, and repair of equipment across the United States.
- Performed customer and dealer technical training and seminars.
- Conducted extensive troubleshooting, diagnosis, and support of the products via phone support at multiple tiers.
- Performed refurbishing of industrial printing equipment for resale following all required quality control processes.
Technical Assistant- Industrial Sewing
Labor Force Staffing At Brother International
Memphis, TN
05.2014 - 10.2015
- Gathered, organized, and distributed technical documentation.
- Assisted the technical team in the troubleshooting of industrial sewing equipment, repair, and customer management.
- Assisted in the assembly process of industrial sewing equipment, hardware, software, and auxiliary products.
- Inspected all work for quality and compliance with design standards.
- Executed regular tests and inspection procedures to assemble products according to specifications.
Education
Bachelor of Science - Business Administration And Management
Pennsylvania State University
University Park, PA05.2025
Skills
- Key Account Management
- Cold Calling
- Sales Force
- Teamwork and Collaboration
- Verbal and Written Communication
- Presentation Skills
- Organization and Time Management
- Training Materials
- Customer Service
- Troubleshooting and Diagnosing
- Service Reports
- Maintenance Procedures
- Oracle
- Adobe Photoshop
- Adobe Illustrator
- Microsoft Office
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Elementary
Timeline
Technical Sales Specialist- Industrial Printing
Brother International Corporation
04.2020 - Current
Technical Sales Specialist- Industrial Sewing
Brother International Corporation
07.2017 - 03.2020
Technical Specialist- Industrial Garment Printing
Brother International Corporation
11.2015 - 06.2016
Technical Assistant- Industrial Sewing
Labor Force Staffing At Brother International
05.2014 - 10.2015
Bachelor of Science - Business Administration And Management
Pennsylvania State University
Hobbies
I enjoy most team sports, particularly rugby and football, I love outside activities such as hiking, biking, and horse riding. Always eager to learn about different cultures, traditions, and people's experiences.
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