Anita Francis
Baytown,TX
Summary
Creative marketing professional with a passion for storytelling. Extensive experience in developing and executing integrated marketing campaigns. Seeking to transition into communications to utilize storytelling skills in building brand narratives.
Overview
10
10
years of professional experience
Work History
Advertising Account Executive
The Baytown Sun
06.2023 - 04.2024
- Consulted with clients to design and execute targeted advertising campaigns (print & digital) exceeding traffic & sales goals.
- Developed & implemented successful digital marketing strategies, increasing website traffic and conversions.
- Created customized service proposals and profitable compensation structures for clients.
- Conceptualized and executed creative event themes, driving engagement.
- Optimized website content and implemented social media strategies to achieve SEO and brand visibility.
Advertising Sales Assistant
The Baytown Sun
01.2022 - 06.2023
- Developed & presented media/advertising packages, securing client contracts through consultative sales.
- Planned & executed large-scale events (women's expos, etc.)
- Streamlined special projects for staff, ensuring smooth operation during demand spikes.
- Managed online brand presence, engaging users & strengthening customer relationships.
- Created compelling social media graphics (news stories, infographics, videos) to boost engagement.
Customer Service Technician
City Of Baytown
10.2020 - 05.2023
- Promoted library services and programs through engaging communication with patrons.
- Equipped students with research skills and guided them towards relevant online resources.
- Delivered exceptional customer service by providing personalized recommendations and addressing patron needs.
- Bridged the knowledge gap for non-technical users by explaining complex information in clear and understandable language.
Customer Service Associate
Walmart
04.2017 - 01.2022
- Processed domestic and international monetary transfers.
- Provided exceptional customer service (returns, exchanges, resolving transfer issues).
- Trained staff and ensured smooth operations.
Resident Coordinator
Portfolio Resident Services Inc.
03.2019 - 09.2019
- Enriched resident life by coordinating social events and creating monthly activity calendars.
- Ensured resident well-being by conducting welfare checks and facilitating floor meetings to address concerns & updates.
- Coordinated with staff to meet resident needs.
- Managed event logistics (records, expenses, donations, supplies).
- Ensured monthly LURA compliance.
Processing Coordinator
Insperity
09.2014 - 11.2015
- Verified employment, education & licenses (phone calls, 3rd party checks, online research).
- Provided expert clerical support (routine & complex tasks).
- Generated & edited verification reports.
- Managed multiple projects with strong organization & analysis.
- Maintained data security & confidentiality (patient info, financials, employment records).
Education
Bachelor of Arts - Communications
Grand Canyon University
Associate of Arts - Speech Communication And Rhetoric
Lee College
Skills
- Photography
- Public Speaking
- Data Verification
- Digital Marketing
- Content Creation
- Event Coordination
- Account Management
- Photo and Video Editing
- General Office Functions
- Campaign Performance Analysis
Additional Information
Spearheaded a workshop at the 2023 GiantCon summit hosted by Goose Creek Consolidated Independent School District.
Timeline
Advertising Account Executive
The Baytown Sun
06.2023 - 04.2024
Advertising Sales Assistant
The Baytown Sun
01.2022 - 06.2023
Customer Service Technician
City Of Baytown
10.2020 - 05.2023
Resident Coordinator
Portfolio Resident Services Inc.
03.2019 - 09.2019
Customer Service Associate
Walmart
04.2017 - 01.2022
Processing Coordinator
Insperity
09.2014 - 11.2015
Bachelor of Arts - Communications
Grand Canyon University
Associate of Arts - Speech Communication And Rhetoric
Lee College