Anitha Deivasigamani
Cumming,GA
Overview
15
15
years of professional experience
1
1
Certification
Work History
Salesforce Application Architect / Customer
Mphasis, OSAIC
, Arizona
12.2021 - Current
- CRM 2.0 is the foundation of Osaic intended “customer engagement architecture.” CRM 2.0 will enable all relationship management activities
- Service agents will be able to provide high quality service with a Customer 360 view, and FPs will have guided service and self-service experiences
- Recruiting and Onboarding will be able to manage prospects through active affiliation, with streamlined data collection, profiling and activity management
- Key elements of CRM 2.0 will include an enhanced Customer Portal, FP 360 View, Service Ticket Management, Interaction & Guided Process Model, and Automated Middle Office
- Worked with an amazing team of professionals in building the CRM 2.0 for the Advisor Group with Customer 360 view , one integrated platform to bring company and customers together
- Responsibilities:
- Led the implementation and customization of Salesforce Service Cloud to enhance customer support and streamline service processes
- Managed Customer 360 Data Manager, improving data quality and ensuring a unified view of customer data across various touchpoints
- Proficient in leading cross-functional teams, implementing scalable solutions, and optimizing business processes
- Dedicated to maximizing Salesforce'scapabilities to streamline operations, enhance customer experiences, and increase revenue
- Having Experience working in Community Cloud, Sales Cloud, Service Cloud, Customer portal using Salesforce CRM
- Experience with SFDC Service console, customer portal, case management, knowledge base, customer communities and service account management
- Used Community Cloud to build deeper relationship with customers to provide better service and assist them through online
- Implemented Salesforce Datacloud solutions, including Customer 360 Audiences, to aggregate and analyze customer data from various sources, enabling more targeted marketing campaigns and personalized customer interactions
- Created modern lightening apps combining lightening Design system, Lightening app Builder and
- Lightening App features
- Ensured compliance with privacy regulations through the effective use of Customer 360 Privacy
- Center
- Involved in business requirements meeting for requirement analysis, designing data model, identifying customizations and prepared technical document
- Performed migration of 48K customer and 17K Accounts from community model to community plus model, including sharing set decoupling to sharing rules and group, process builder transitions, API conversion for global class of managed package, etc
- Developed and executed strategies using Salesforce's Datacloudcapabilities to drive personalized customer experiences and improve business insights
- Integrated Slack with Salesforce to enhance team communication, collaboration, and workflow efficiency
- Strong hands on experience with Omni Channel, Live Agent, security modeling, community and community plus
- Worked on Customer 360 view, SFDC patterns involved interaction
- Provided entire product presentation of CRM 2.0 to customer and business owners
- Created multiple Lightning Components, added CSS and Design Parameters that makes the
- Lightning component look and feel better
- Created and used Email templates in HTML and
- Visualforce
- Implemented several full-cycle implementations in Salesforce CRM that integrates with vendor and legacy applications
- Design and architect Salesforce solutions tailored to the financial services industry.Configure and customize Salesforce Financial Services Cloud to meet client specifications.Develop and maintain technical documentation for implemented solutions
- Translatedbusiness requirements into Salesforce solutions using the Financial Services Cloud
- Lead the implementation of Salesforce Financial Services Cloudsolutions.Integrated Salesforce with other systems, applications, and data sources as needed.Ensured data integrity and security within the Salesforce environment
- Works with clients on - site or remotely to deploy Confidential Cloud Financials ( GL, AP, AR, Bill Management, Credit review, FA, Lease FA CM, Budget, Collections) applications
- And P2P - O2C- R2R Cycles
- Hands on SCM and interface integrated with finance as well
- Experience leading an entire work stream of relevant Confidential Cloud Financial applications
- Researches and analyzes existing systems and processes; identifying data and process flows and integration points; articulate risks and barriers; recommending project approaches in to the GL/COA, AP, AR, FA, CM implementations.
Sr.Lead Salesforce Developer
Mphasis
, Arizona
12.2020 - 12.2021
- CRM 2.0– OSAIC (Advisor Group) one of the largest network of independent wealth management firms in the United States
- Advisor Group introduced Salesforce CRM to financial advisors affiliated with FSC Securities, Royal Alliance and Sage point Financial
- Responsibilities:
- Experience in SFDC development using Apex classes and Triggers, Visual Force, Force.com IDE, SOQL, SOSL
- Proficiency in SFDC Administrative tasks like creating Profiles, Roles, Users, Page Layouts, Email Services, Approvals, Workflows, Reports, Dashboards, Tasks and Events
- Experience in analyzing business requirements, entity relationships and converting to Salesforce custom objects, lookup relationships, junction objects, master - detail relationships
- Extensive experience in designing Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, and Approval Processes for automated alerts, field updates, and Email generation according to application requirements
- Experienced in all phases of Software Development Life Cycle (SDLC), quality management systems and project life cycle process
- Skilled in different software process methodologies including Waterfall, Agile, and Scrum
- Experience in Administration for support project to organization having more than 500 users
- Good experience with Configuration, Customization, Development and support experience on Salesforce.com Platform
- Possess knowledge of CRM processes like Sales, Marketing, Customer Service and Customer Support, Business processes and recommended solutions to improve their processes using Salesforce.com
- Experience working across various SFDC implementations covering Sales Cloud, Service Cloud, Marketing Cloud, Chatter and App-exchange applications
- Development experience on various IDEs includes Eclipse, My Eclipse, Force.com IDE and Net Beans
- Experience in Apex development in creating Triggers, Apex Classes, Force.com API, Standard Controllers, Custom Controllers and Controller Extensions
- Experienced in building Custom Applications that includes administration, configuration, implementing and support experience with Salesforce.com platform
- Experienced in Lightning Experience which includes the Lightning Component Framework and also involved in building lightning component using the Aura framework
- Excellent understanding of Org hierarchy, Roles, Profiles, Users, object level security, field level security, record level security and sharing rules
- Developed Custom Integration of Outbound Messages, Workflow Rules & Approvals, Reports, Custom Objects and Tabs, Email Services, Security Controls, AppExchange Package & Custom Applications
- Process automation (approvals, workflows, and process builder)
- Experience in working on Visualforce Pages, Apex Custom Controllers/ Components
- Experience in Using Data Loader for bulk import and export of data from Salesforce.com Objects
- Implementation and integration experience with common Force.com solutions (e.g, Skuid, Docusign, Data.com, Conga Compressor)
- Hands full of experience on Batch jobs, Bulk triggers, Future methods, and Test Classes
- Experienced in Sales cloud, Collaboration Cloud for all partner portal, customer portal
- Knowledge on Salesforce Lightning Process Builder, Lightning UI/UX app builder and creating Visual Workflows, Salesforce support communities and Chatter groups
- Experienced in working and configuring price quote (CPQ) with Apptus
- Expertise in web development technologies including HTML, JavaScript, CSS
- Experience in integrating two Salesforce org using SOAP web services
- Experience working with the Financial Services Cloud to provide personalized service to the client and increase the productivity
- Experience working with the ‘Pardot’ for lead generation in the marketing automation process
- Experience in working with the Salesforce Connect to access the data from the external source using External Objects
- Detail-oriented energetic team player motivated with multi-tasking capabilities problem solver and hands-on leader with exceptional presentation and client/customer relation skills
- Experience working with Lightning Design System(LDS) to enhance the Visual force pages
- Strong communication and inter-personal skills with ability to work well in a dynamic team environment
- Hands on experience with Apex Language, Apex Trigger, Apex Class, Apex Test Methods, Apex Web Service, and Visual force Pages, Visual force Components & Controllers
- Proficient in writing code while keeping a check on the Governor Limits
- Hands on experience knowledge on Administration setup and Force.om, Eclipse IDE, Apex, Visualforce and integration tools like Cast Iron, Apex Data Loader, etc
- Proficient in using Eclipse based force
- IDE to develop and deploy force.com
- Extensive experience of automating complex business processes using declarative features such as workflows, approval process and dynamic approval process
- Implemented security and sharing rules at object, field and record level for different users at different levels of organization
- Experience in migrating data from various systems into Salesforce CRM using Data ETL tools - Informatica on Demand, Cast Iron, Data Junction (Pervasive), and DQC
- Created various profiles, roles and configured the permissions based on the organizational hierarchy
- Experienced in Sales cloud and Service Cloud implementation
- Leveraged Communities of Salesforce to setup Partner and Customer Portal
- Data Integration and Data Migration using ETL tools like Data Loader, Import Wizard and Informatics on the cloud
- Proficiency in web technologies like HTML, XML, CSS, JSP, JQueryJavaScript and databases such as SQL Server and Oracle
- Experienced in Salesforce outlook integration
- Worked on Salesforce Communities and created VF pages for Communities
- Excellent communication and inter-personal skills, technical documentation and reporting skills, accustomed to working in both large and small team environments
- Ability to effectively communicate technical issues and resolve problems at all levels of the organization both internally and externally; to handle full workload and meet proposed deadlines.
Salesforce Lead Developer
Coca-Cola Refreshments
Atlanta, GA
07.2018 - 12.2020
- ONA myCoke.com– This project started as an ASIS fit for myCoke.com for CONA Coke bottlers , but now expanding into the different regions with massive heavy lifting of new requirements
- This is a hybrid project of the earlier version, as this is a product that was developed in house for Coke
- Please visit myCoke.com and myCoke.ca for reference.]
- Responsibilities:
- Worked on Business to Business (B2B Cloud Craze) & Business to Customers (B2C) SFDC patterns involved interaction with all the various parties are involved
- Provided entire product presentation of myCoke.com to customer and business owners
- Worked on Cloud Craze administration and development; development of B2C store using Cloud Craze
- Developed integration using both standard connector and open API between Pardot and Salesforce
- Developed web pages using Handler bar.js, Java Script, JQuery and Visualforce
- Developed Integration between salesforce and Twilio for messaging
- Developed framework to replace Twilio with Heywire for cost optimization
- Developed Integration between Salesforce , Mulesoft to establish iframes
- Community/Portal functionality in support of Cloud Craze
- Developed integration between Salesforce and Birchstreet using webmethods for PO maintenance
- Developed integration with SAP and Paymetrics for echeck, Credit Card and Cash orders
- Configured complete set up of Omni Channel for 17 different queues
- Developed integration between Basis and Salesforce via Webmethods
- Involved in integration between Mulesoft and Birchstreet for 1 way SSL
- Developed Lightning pages for mobile ecommerce for integration with Cloudera
- Developed APEX Classes controllers and APEX Triggers for various functional needs in the application
- Developed workflows processes and defined related tasks, email alerts, and field updates
- Involved in developing custom objects and Visual Pages as Portal required
- Involved in Migrating the components in different stages (SIT, UAT) before moving into Production
- Provided solution approaches during Pre-Sales and provided POCs for the Architects and Directors to win projects to Accenture
- Involved in Salesforce.com application setup activities and customized the apps to match the functional needs of the organization
- Created various Reports (summary reports, matrix reports, pie charts, dashboards and graphics) and Report Folders to assist managers to better utilize Salesforce as a sales tool and configured various Reports for different user profiles based on the organization's need
- Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse
- Assigned workflows for Lead conversion, transfers, merging duplicates, managing web- to-lead to track responses to online campaigns
- Involved in Data mapping specifications to create and execute detailed system test plans
- The data mapping specifies what data will be extracted from an internal data warehouse, transformed and sent to an external entity
- Worked on Salesforce1 Platform to build Mobile App by enabling Lightning Components for use in Salesforce1 mobile platform to make Lightning Application mobile
- Retrieved some data and its functionality from Third-Party API's and displayed within the lightning component.
Sr Salesforce Developer, Direct Sales
Coca-Cola Refreshments, Coca-Cola
Atlanta, GA
03.2017 - 07.2018
- DSD myCoke.com –, 's E-commerce site that allows over 40K outlets across US and Canada to place orders for their outlets
- This is a salesforce community driven site
- Worked on creating the entire site in releases
- Responsibilities:
- Interacted with various business user groups and performed detailed analysis of business and technical requirements and designed the solution by customizing various standard objects of Salesforce.com (SFDC)
- Developed APEX triggers, classes, Visual Force pages
- Used agile methodology to achieve high performance
- Guided colleagues how to overcome the complex scenarios when they are experiencing some critical issues like duplicating of records, bug fixes in coding etc
- Developing Test plans, distinct test cases and execution of Test cases and Performing UI Testing and Functionality Testing
- Documented test cases, test results, test procedure and reported to client and also coordinated with development team for Bug fixing
- Performed fields mapping of Salesforce and Legacy CRM systems
- Involved in system integration using Call Outs, Triggers and outbound messaging
- Performed data migration into Salesforce application using apex data loader through CSV files
- Created custom controllers implementing complex code for retrieval from Salesforce to VISUALFORCE pages
- Developed Apex class and triggers to format phone/fax/zip code in account object
- Extensively used REST APIs for integration between Salesforce and on premise systems
- Developed and maintained SFDC analytical reports and dashboards for management review
- Involved in Setting up Sales Cloud Queues, web-to-lead setup, lead conversion mappings, assignment rules, auto response rules etc.)
- Involved in Setting up Service Cloud (Creating queues, Web-to-case setup, auto assignment rules, auto response rules, escalation rules)
- Involved in Configuring Campaign Management, Lead Conversion and Case Management Process
- Involved in querying Salesforce tables using SOQL & SOSL queries using Force.com Explorer.
Salesforce Developer
Bureau Of Labour And Statistics
, Washington
02.2015 - 03.2017
- Salesforce developer - involved in various stages of Software Development Life Cycle (SDLC) including analysis, requirement engineering, architecture design, development, enhancements, testing, deployment, and maintenance of standalone, Multi-tier, web-based, and portals based object oriented enterprise applications
- Ability to adapt quickly to challenges and changing environments
- Responsibilities:
- Created user groups and configure workflows and assignment rules to enable proper routing of leads to the marketing members
- Designed and deployed Custom tabs, validation rules, Approval Processes and Auto- Response Rules for automating business logic
- Configured Profiles and Administrative permissions to grant/deny users access to platform features
- Created Customized dashboards for the case team members to keep track of the cases assigned to them and to share insight across the company
- Implemented pick lists, filed dependencies, lookups, master-detail relationships, validation and formula fields to the custom objects
- Customized Marketing application to create a web to lead forms, Campaign to lead forms, assigning tasks, and managing workflows
- Involved in preparing Business Requirement Document and Functional Requirement Document
- Redesign through customization and applications within salesforce.com, including the implementation of Solutions and Leads Training of salesforce.com globally for the Sales and Marketing Teams
- Design of a standardized Sales Process to be used by all team members in each service line and division based on Sales and Marketing preference and requirements
- Create reports and dashboards for each geography within service lines based on necessary analytics
- Implemented Record-Level and Field-Level security and configured their sharing settings
- Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service
- Involved in creating a gap analysis document, clearly identifying the data, business process and workflows of the organization with respect to salesforce.com implementation
- Developed and Customizing salesforce.com application based on user needs
- Developed field & page layout customization for the standard objects like Account, contact, Leads
- Maintained and gave permissions to communication templates based on Profiles
- Performed Data Analysis and migrated data from the SQL Server database to salesforce
- Involved in Accounts Merging, maintaining Public Groups
- Created Reports and Dashboards as per the customer requirements
- Worked on Record Types, Validation Rules, Triggers, and Page Layouts
- Worked with senior team members to analyze each product and its competitor, to integrate new products, and optimize existing products imported accounts and contacts data through Import Wizard
- Worked on data migration from databases to SFDC using Data Loader
- Build the organization's role hierarchy by adding the Roles as per the organization structure and created custom profiles to satisfy the organization's hierarchy.
SAS PROGRAMMER
Abbott Laboratories
Abbott Park, IL
04.2014 - 01.2015
- Phase IV Clinical Trials Project
- Abbott is a Clinical Research Organization (CRO) whose mission offers a full range of clinical research services for Phase IV for different pharmaceutical companies mainly for Abbott
- Responsibilities:
- Extensive Used of different kinds of Procedures Proc Sort, Proc Freq, Proc Means, Proc Univariate, Proc Life test, Proc GLM
- Performed Quality Check on the existing Table, Listing and Figures
- Extensively Used In House Macro, Format and CDARS system for effective and efficient Output as well created Macro, User-Define Format for better performance
- Participated in Weekly Meeting with Team Lead, Co-workers to discuss about the work progress and queries regarding Project
- Conducted training for new Statistical Programmers
SAS PROGRAMMER
Vertex Pharma
Cambridge, MA
10.2013 - 04.2014
- Vertex Pharmaceuticals Incorporated is a global biotechnology company committed to the discovery and development of breakthrough small molecule drugs for serious diseases
- The Company's strategy is to commercialize its products both independently and in collaboration with major pharmaceutical companies
- Vertex's product pipeline is focused on viral diseases, inflammation, autoimmune diseases, cancer, pain and cystic fibrosis
- Responsibilities:
- Worked with Statisticians and Clinical Data Managers to provide SAS programming in analyzing the data, and worked as an interface between Statisticians and data management team (CDM)
- Created Summary Reports and Detail Reports using Proc Report and Proc tabulate
- Responsible for working on protocol deviations for the study
- Created RTF, PDF, and HTML listings, tables and Reports using SAS ODS
- Involved in writing code using Base SAS & SAS/Macros to extract clean and validate data
- Ensured that analyzed data and programming code met regulatory and company standards and are consistently structured to permit efficient programming and reporting
- Performed Quality Control (QC) procedures on work performed by others
- Employed various SAS procedures, like Proc Print, Proc Report, Proc Freq, Proc Tabulate, Proc Means, Proc Univariate, Proc Transpose, Proc SQL
- Data mapping, data cleaning and data validation done according to company specifications
- Developed detailed visit schedule specification and tracking, including the identification of missing and late Case Report Forms (CRFs) using Oracle Clinicals
- Worked on submission domain standards such as SDTM and ADAM (including mapping of the data)
- Involved in generation of analysis data sets from raw data, efficacy datasets, safety datasets, adverse events reports, demographic reports and patient data listings
- Data mapping, data cleaning and data validation done according to company specifications
SAS PROGRAMMER/ANALYST
Liberty Mutual Group
Wausau, WI
01.2013 - 09.2013
SAS PROGRAMMER
CliniTrial CRO Pvt Limited
Hyderabad, India
08.2010 - 12.2012
- Performed SAS programming on SAS Base, Macro language
- Used data manipulation techniques, and statistical procedures (e.g., PROC UNIVARIATE, PROC FREQ, and PROC REPORT, PROC SQL, PROC TRANSPOSE)
- Developed SAS programs to generate reports employing various SAS procedures like PROC UNIVARIATE, PROC ANOVA, PROC MEANS, PROC PRINT, PROC REPORT, PROC TABULATE, and PROC SUMMARY
- Created CRT (Case Report Tabulations) datasets using CDISC standards for submissions to the FDA
- Produced Tables/Listings for Integrated Summaries of Efficacy (ISE) and Safety (ISS)
- Produced accurate, precise tables and listings for Clinical Study Reports by conducting, documenting and reporting computer validation inspections in compliance with 21 Code of Federal Regulations (21CFR) Part11, FDA and other regulatory compliance
- Generated various Listings, Tables and Summaries for Efficacy, Safety and Adverse Events of the clinical studies, using procedures such as FREQ, MEANS, UNIVARIATE, TABULATE, REPORT and TRANSPOSE
- Conduct and generate the Regression, Correlation studies and Analysis of Variance using PROC REG, PROC CORR, PROC GLM, PROC ANOVA.
Liberty Mutual Group
01.2004
- (LMG), headquartered in Boston, Massachusetts, is a leading global insurer and sixth largest property and casualty insurer in the U.S
- Whose line of business is private passenger automobile based on, direct written premium
- The company ranks 102nd on the Fortune 500 list of largest corporations in the United States
- The project involved extraction and analysis of data from complex data warehouse and creating various detailed reports regarding financial transactions, purchase details and operating costs
- Responsibilities:
- Extracted and analyzed data from the database using SAS/Access ,SAS/SQL procedures and created SAS datasets
- Created complex SQL queries to access the database
- Developed SAS programs using SAS/BASE , SAS/SQL , SAS/STAT , SAS/ACCESS and
- SAS/MACROS for statistical analysis and data display
- Performed data analysis on the data sets using PROC ANOVA , PROC MANOVA , PROC MEANS , PROC FREQ , and PROC UNIVARIATE etc
- Developed summary reports and graphs using SAS procedures like PROC FREQ , PROC GRAPH , PROC GPLOT , PROC GCHART , PROC UNIVARIATE , PROC SUMMARY , PROC REPORT , PROC MEANS , and PROC TABULATE etc
- Developed custom reports using Data nd Dynamic Data Exchange (DDE) technique.
Education
Master of Science - Biotechnology
Bharathidasan University
05-2005
Skills
- Salesforce architecture
- Data integration
- CRM implementation
- Cloud solutions
- Financial services
- Customer relationship management
Certification
· Salesforce Certified Application Architect
· Salesforce Certified System Architect
· Salesforce Certified Integration Architect
· Salesforce Certified Identity and Access Management Architect
· Salesforce Certified Development Lifecycle and Deployment Architect
· Salesforce Certified Data Architect
· Salesforce Certified Sharing And Visibility Designer
· Salesforce Certified Agentforce Specialist
· Salesforce Certified Platform Developer I
· Salesforce Certified Platform App Builder
· Salesforce Certified Advanced Administrator
· Salesforce Certified Administrator
· Certified SAFe 5 Scrum Master
· Certified Clinical Trials Programmer Using SAS
Timeline
Salesforce Application Architect / Customer
Mphasis, OSAIC
12.2021 - Current
Sr.Lead Salesforce Developer
Mphasis
12.2020 - 12.2021
Salesforce Lead Developer
Coca-Cola Refreshments
07.2018 - 12.2020
Sr Salesforce Developer, Direct Sales
Coca-Cola Refreshments, Coca-Cola
03.2017 - 07.2018
Salesforce Developer
Bureau Of Labour And Statistics
02.2015 - 03.2017
SAS PROGRAMMER
Abbott Laboratories
04.2014 - 01.2015
SAS PROGRAMMER
Vertex Pharma
10.2013 - 04.2014
SAS PROGRAMMER/ANALYST
Liberty Mutual Group
01.2013 - 09.2013
SAS PROGRAMMER
CliniTrial CRO Pvt Limited
08.2010 - 12.2012
Liberty Mutual Group
01.2004
· Salesforce Certified Application Architect
· Salesforce Certified System Architect
· Salesforce Certified Integration Architect
· Salesforce Certified Identity and Access Management Architect
· Salesforce Certified Development Lifecycle and Deployment Architect
· Salesforce Certified Data Architect
· Salesforce Certified Sharing And Visibility Designer
· Salesforce Certified Agentforce Specialist
· Salesforce Certified Platform Developer I
· Salesforce Certified Platform App Builder
· Salesforce Certified Advanced Administrator
· Salesforce Certified Administrator
· Certified SAFe 5 Scrum Master
· Certified Clinical Trials Programmer Using SAS
Master of Science - Biotechnology
Bharathidasan University
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