Anjalie Tandon
Summary
Audience strategist with experience partnering with newsroom leadership to shape high-impact journalism from pitch to publication. Skilled at translating audience insights into editorial strategy, identifying compelling story opportunities, and helping reporters and editors maximize the reach and impact of enterprise, breaking news, and explanatory coverage.
Experienced collaborating across editorial, product, and audience teams to strengthen story development, optimize digital storytelling, and support subscriber-focused journalism through data-informed decision-making and innovative audience strategies.
Overview
7
7
years of professional experience
Work History
Audience Strategist
CNN
03.2023 - Current
- Partnered with senior editorial leadership to shape audience strategy across enterprise, breaking news, business, technology, AI, politics, and culture coverage.
- Managed audience strategy for CNN Business, contributing to search becoming the leading traffic driver, accounting for 55%+ of total traffic.
- Translated audience analytics into strategic recommendations that influence story development, editorial planning, and newsroom decision-making from pitch through publication.
- Pitched and developed high-performing stories generating 500K–1M+ unique visitors, including enterprise coverage exceeding 2M+ unique visitors.
- Curated CNN's homepage by recommending high-impact stories based on editorial priorities, audience behavior, and real-time performance insights to maximize reader engagement.
- Identified audience opportunities that resulted in a 400% increase in search concurrents through strategic editorial recommendations.
- Shaped cross-platform content distribution by recommending high-impact stories, visual assets, and platform-specific packaging across homepage, search, and social platforms.
- Increased visibility of major event coverage, including live reporting that generated a 58% YoY increase in traffic
- Advised editors on headlines, metadata, story framing, and digital presentation to strengthen discoverability and reader engagement.
- Developed and launched CNN's AI editorial hub, establishing a scalable framework for organizing emerging AI coverage while improving discoverability and audience engagement.
- Collaborated with editorial teams to identify compelling video and visual assets that strengthen storytelling and enrich digital experiences.
- Contributed to subscriber-focused content initiatives during CNN's subscription rollout by identifying stories with strong engagement potential and long-term subscriber value.
Audience Editor
The US Sun
05.2021 - 12.2022
- Drove 437% year-over-year audience growth through audience-informed editorial strategy and content optimization.
- Guided audience strategy across breaking news, entertainment, politics, and culture coverage, partnering closely with editors to strengthen story development and audience engagement.
- Managed a team of reporters while advising on editorial priorities, headline strategy, and digital storytelling.
- Identified emerging news trends and audience opportunities that informed editorial planning and coverage decisions.
- Partnered with editors to optimize content distribution across search, social, and digital platforms.
- Conducted audience reporting and competitive analysis to identify opportunities for sustained audience growth.
Assignment Editor
KUSI News
05.2019 - 10.2020
- Coordinated daily newsroom operations and breaking news coverage in a fast-paced broadcast environment.
- Prioritized editorial coverage based on news value, audience relevance, and developing events.
- Assigned reporters and coordinated resources during breaking news coverage.
- Wrote and edited broadcast and digital content under deadline pressure.
Education
M.A. - Philosophy
San Diego State University
01-2021
B.A. - Political Science & Philosophy
University of California, Santa Barbara
01-2018
Skills
- Chartbeat
- Adobe Analytics
- Google Search Console
- SEMrush
- Trisolute News Dashboard
- Google Analytics
Audience Strategy
- Audience Development
- Subscriber Engagement
- Homepage Programming
- Content Distribution
- SEO Strategy
- Audience Insights
- Newsletter Strategy
- Performance Reporting
- Competitive Analysis
- Executive Stakeholder Communication
Editorial Strategy
- Story Development
- Editorial Strategy
- News Judgment
- Enterprise Journalism
- Breaking News
- Editorial Planning
- Headline Strategy
- Story Packaging
- AI Editorial Strategy
Timeline
Audience Strategist
CNN
03.2023 - Current
Audience Editor
The US Sun
05.2021 - 12.2022
Assignment Editor
KUSI News
05.2019 - 10.2020
M.A. - Philosophy
San Diego State University
B.A. - Political Science & Philosophy
University of California, Santa Barbara