Ann Crowley

Work History

National Wildlife Federation

01.2023 - Current

Oversee vendor partners and staff in the strategic development of messaging and campaigns to target the 400,000 National Wildlife Federation members
Conduct brainstorming sessions with the membership team, others in philanthropy, and across the Federation
Manage and mentor the seven-person-membership marketing team to build a stronger understanding of member-driven organizational priorities
Use segmentation strategies, data modeling, and imaginative approaches to raise $22M in direct mail revenue
Launching a new face-to-face sustainer revenue channel
Supervise vendor partners and internal staff to strategically develop messaging and campaigns tailored to 400,000 National Wildlife Federation members

Newport One Consulting

01.2021 - 01.2023

Developed and promoted strategic and analytical fundraising campaigns for multiple clients by leading creative direction, message development, and providing account/project management
Oversaw and coordinated with clients and vendor partners on all data files, segmentation strategies, modeling, and accurate data outputs to ensure the highest quality results
Successfully raised $28M in revenue by providing integrated direct-response fundraising tactics across multiple channels such as direct mail, online, SMS, digital ads, and face-to-face with a focus on donor growth, retention, and sustainer giving

Ann Crowley Consulting

01.2020 - 01.2021

Strategically led and consulted with an array of progressive non-profits to improve their advocacy, direct mail, sustainers, and digital marketing results
Successfully managed complex projects across eight clients from a whiteboard to completion, while staying on schedule and under budget
Delivered innovative and tailored solutions to meet client needs

Human Rights Campaign

01.2015 - 01.2020

Company Overview: The largest LGBTQ+ advocacy organization
Transformed the Human Rights Campaign (HRC) into a fundraising powerhouse growing the membership base from 60K to 3M+
Increased the membership revenue from $1M to $22M through multi-channel direct marketing, digital fundraising, SMS, face-to-face, auto-renewal, and advocacy
Led and coached a diverse team of 22 employees to generate nearly 50% of all HRC annual revenue
Oversaw and managed over 100 multifaceted marketing, fundraising, and advocacy campaigns annually
The largest LGBTQ+ advocacy organization

Human Rights Campaign

01.2004 - 01.2015

Collaborated with colleagues in Development/Major Donors, Marketing, and across the organization to grow membership and revenue to support advocacy, education, and research
Led an innovative, million-dollar initiative to grow & diversify the HRC membership base by doubling attendance at annual pride events
Spearheaded a synchronized digital campaign utilizing social media, text messages, and email to leverage Brad Pitt’s $100K donation to the HRC Marriage Equality to raise a total of $400K in 48 hours

Human Rights Campaign

01.1995 - 01.2004

Responsible for a $6 million annual giving campaign
Promoted four times during this tenure
Envisioned and implemented an online fundraising program to position HRC as a flourishing fundraising organization of the future
Launched the 'Million for Marriage' advocacy campaign, which helped grow the membership base by nearly 400% and raised almost $600K in donations