Anna Luther

Serve as a consultant to national brands, managing large scale influencer marketing campaigns. Clients include consumer goods manufacturers, non profits and small businesses. Responsibilities include:

• Managing campaign schedules from creation to post mortem reviews
• Sourcing influencers content creators, managing contracts, reporting and editing content
• Developing strategies to utilize content across client channels

As the founder and creator of My Life and Kids, a robust lifestyle website for women, I focus on developing and delivering valuable content to women to help them navigate life's experiences. My Life and Kids has been featured in national publications such as Parents Magazine, Money Magazine, Country Living, Huff Post and Parade. Highlights include:

• Creating blog posts, newsletters, and eBooks to maximize SEO
• Growing social following to 200,000 unique followers across Facebook, Instagram, Twitter and Pinterest
• Partnering with national brands to drive product promotions and engagement
• Full creation of content including writing, photography, videography and editing

At Cincinnati Children's Hospital I created and planned the original Cincinnati Walks for Kids (2005), the hospital's largest community fundraising event with over 5,000 participants. My accomplishments included:

• Coordinating e-philanthropy, online fundraising, email campaigns to drive participant engagement and fundraising raising over $400,000 in the event's inaugural year
• Developing the blueprint for planning the annual event, including coordinating volunteers, vendors, support agencies and media.