Anna McGinnis
Marketing graduate student with a background in psychology and brand communications and a genuine interest in how people connect with brands. My experience spans social media, experiential marketing, market research, customer engagement, retail sales, and team training. I’m a creative, people-oriented communicator who enjoys turning ideas into clear, engaging brand experiences.
Work History
Beauty Consultant
11 Months• Consistently rank among the district’s top performers in retail sales and customer conversion while helping the store meet sales goals.
• Train and support new team members in customer service, sales techniques, product knowledge, and daily operating procedures.
• Support day-to-day store operations by taking on assistant-manager-level responsibilities and helping maintain team standards.
• Coach coworkers, monitor progress toward sales targets, and collaborate with the team to improve performance.
Freelance Experiential Marketing Brand Ambassador
- Supported live campus brand activations for PINK and Edikted through customer interaction, giveaway support, and on-site experience execution.
- Helped manage interactive engagement moments, including prize-wheel activities and branded experiences designed to build awareness and encourage online interest.
Branding & Digital Communications Volunteer
6 Months• Helped manage the organization’s social media accounts and contributed to a full rebranding initiative, including the logo, messaging, and overall brand presence.
• Increased digital reach to 35,000+ views in one month, with engagement rising 265% and followers increasing 233%.
• Expanded streaming access across iOS, Android, and Roku, reaching more than 5,400 users by August 2025.
Brand Ambassador
3 Months• Assisted customers in fitting rooms, on the sales floor, and at the register while providing friendly, efficient service.
• Maintained store presentation and visual merchandising standards while supporting daily operations and customer needs.