TAYLOR PARRA
Los Angeles County,CA
Summary
Digital Marketing student and experienced beauty professional with a strong background in luxury and prestige cosmetics, skincare, and fragrance. Experienced representing internationally recognized brands including MAC Cosmetics, Dior, Chanel, Bobbi Brown, SK-II, and Estée Lauder. Skilled in client engagement, brand storytelling, product education, sales, relationship building, event support, and creating elevated customer experiences. Combining hands-on luxury retail experience with digital marketing education to pursue opportunities in beauty marketing, brand marketing, social media, digital marketing, and luxury consumer experiences.
Overview
9
9
years of professional experience
Work History
Beauty Consultant
MAC Cosmetics
Torrance, CA
11.2023 - Current
- Deliver personalized beauty consultations by identifying customer needs and recommending tailored makeup, skincare, and beauty solutions.
- Represent the MAC brand through product expertise, professional presentation, and a high-touch customer experience.
- Conduct makeup demonstrations and one-on-one tutorials to educate customers and increase product confidence.
- Employed consultative selling and cross-selling techniques to achieve individual and departmental sales goals.
- Cultivated client relationships that increased repeat visits and enhanced customer loyalty.
- Create memorable customer experiences while maintaining brand standards in a high-volume luxury retail environment.
- Stay current on product launches, trends, techniques, and industry developments to provide relevant recommendations.
- Collaborated with team members on promotional initiatives and product launches to meet departmental objectives.
Prestige Beauty Advisor
Bobbi Brown, SK-II & Estée Lauder
01.2022 - 09.2023
- Represented multiple prestige beauty brands while delivering personalized consultations and elevated customer experiences.
- Educated customers on skincare routines, product benefits, and makeup techniques to enhance their beauty regimen.
- Conducted makeup applications, product demonstrations, consultations, and in-store promotional events.
- Cultivated relationships with new and returning clients to foster loyalty and encourage repeat business.
- Supported brand launches, promotional initiatives, and sales-focused events designed to increase customer engagement.
- Adapted product recommendations and communication style to different customer demographics and individual needs.
- Maintained comprehensive product knowledge across multiple prestige brands to effectively assist customers in a competitive retail environment.
Prestige Beauty Advisor
Dior
12.2021 - 01.2022
- Represented Dior within a luxury retail environment, delivering service consistent with the brand's premium image.
- Provided expert recommendations across luxury makeup, skincare, and fragrance.
- Created personalized client experiences through consultations and product education, enhancing customer satisfaction and loyalty.
- Communicated Dior's brand identity and product stories to customers, increasing brand awareness and fostering customer engagement.
- Supported seasonal sales initiatives, driving department sales performance and achieving sales objectives.
- Built rapport with customers while maintaining a polished and professional luxury-brand presence.
Intern
Carrington Mortgage Company
06.2017 - 08.2017
- Used Microsoft Excel to track, organize, and analyze information across multiple company branches.
- Prepared internal reports and documentation to facilitate decision-making.
- Assisted with organizing processes and administrative workflows to streamline operations.
- Organized and maintained company data to enhance online loan application process.
- Gained early experience working with data, technology, business operations, and user-focused processes.
Beauty Consultant
Chanel
Brea, CA
- Matched customers with fragrances tailored to their preferences, personality, lifestyle, and occasion, enhancing their shopping experience.
- Educated customers on fragrance collections, scent profiles, product characteristics, and gifting options.
- Represented Chanel during a seasonal fragrance activation and provided personalized fragrance consultations.
- Supported promotional activities during high-traffic seasonal events, driving customer engagement and contributing to sales goals.
- Maintained elevated customer experience that aligned with Chanel's luxury brand standards, ensuring customer satisfaction and loyalty.
Education
Bachelor's Degree - Digital Marketing
LOS ANGELES PACIFIC UNIVERSITY
08-2026
HIGH SCHOOL DIPLOMA -
Whittier Christian Highschool
01-2017
Skills
- Digital Marketing Fundamentals
- Brand Strategy
- Brand Representation
- Consumer Engagement
- Social Media Marketing
- Content Strategy
- Promotional Strategy
- Customer Awareness
- Market Awareness
- Brand Storytelling
- Luxury Beauty
- Prestige Beauty
- Makeup Artistry
- Skincare
- Fragrance
- Beauty Consultations
- Product Demonstrations
- Client Relationship Management
- Retail Sales
- Upselling
- Customer Retention
- Event Support
- Promotional Support
- Sales Goal Achievement
- Visual Merchandising
- Microsoft Word
- Microsoft Excel
- Data Organization
- Data Analysis
- Strong Communication
- Team Collaboration
- Fast-Paced Environments
- Luxury Brand Experience
- Customer Psychology
- Brand Communication
- Sales
- Relationship Building
- Marketing Perspective
- Adaptability
Career Interests
- Beauty Marketing
- Digital Marketing
- Social Media Marketing
- Brand Marketing
- Luxury Marketing
- Cosmetics & Skincare
- Influencer & Consumer Marketing
- Brand Partnerships
- Customer Experience
Core Competencies
Digital Marketing Fundamentals, Brand Strategy & Brand Representation, Consumer Engagement, Social Media Marketing, Content & Promotional Strategy, Customer & Market Awareness, Brand Storytelling, Luxury & Prestige Beauty, Makeup Artistry, Skincare & Fragrance, Beauty Consultations, Product Demonstrations, Client Relationship Management, Retail Sales & Upselling, Customer Retention, Event & Promotional Support, Sales Goal Achievement, Visual Merchandising, Microsoft Word & Excel, Data Organization & Analysis, Strong Communication, Team Collaboration, Fast-Paced Environments
Timeline
Beauty Consultant
MAC Cosmetics
11.2023 - Current
Prestige Beauty Advisor
Bobbi Brown, SK-II & Estée Lauder
01.2022 - 09.2023
Prestige Beauty Advisor
Dior
12.2021 - 01.2022
Intern
Carrington Mortgage Company
06.2017 - 08.2017
Beauty Consultant
Chanel
Bachelor's Degree - Digital Marketing
LOS ANGELES PACIFIC UNIVERSITY
HIGH SCHOOL DIPLOMA -
Whittier Christian Highschool