Xiaoan(Anna) Yan

• Successfully built a new Seller Account on Walmart Marketplace from scratch, achieving over 1.6 Million GMV in the past 6 months and a 34% increase in AUR within 4 months. Achieve and maintain the "Pro Seller" Badge
• Managed day-to-day PPC campaigns, skillfully overseeing budget allocation and bid adjustments to consistently achieve an impressive ACOS range of 35% while maintaining a strong ROAS
• Lead the operation team to collaborate closely with the Account Manager. Develop and execute a comprehensive marketing and price strategy, resulting in a 415% boost in sales for the top-selling program, also winning the “Best Seller” and “Walmart Pick” badges
• Conduct in-depth data analysis and report directly to the VP. Measure key metrics including Sales, Pageviews, CTR, Conversion, and ACOS to drive visibility and revenue
• Cross-country and cross-team collaboration with Merchant, Sales, Content, System Developers, and Customer Service, resulting in a substantial increase in conversion and improving the overall customer shopping experience.

• Launch new products regularly and optimize listings with Helium 10, maximizing content score and improving search rankings
• Maintain the accuracy of content, pricing, images, landing page assortments, and navigational categories
• Generated detailed reports to monitor sales and account performance, identifying areas for improvement and cooperating with different teams to implement necessary changes
• Actively engage with Walmart Incubation Manager in Weekly Meetings to ensure sales & marketing plans are activated
• Optimize working processes for e-commerce business in assigned channels: Bed Bath & Beyond, Kohl's, Target, and Macy's.

Directly report to CEO

• Build and manage store websites on Amazon, Shopify, and Walmart.
• Drive the sales performance, tracking and analyzing online activities related to Search Terms, Ranking, Traffic Acquisition, Sales, Conversion, and Returns.
• Collect and analyze product reviews; Provide exceptional customer service by addressing and ensuring the timely resolution of customer issues and comments.
• Build cross-functional relationships and work within deadlines between departments in the US and in China.
• Rich Media: Participates in begin-to-end model photo shooting, graphic designs, and video advertisement production.

Warehouse Manager
• Build and lead a warehouse team of 12 people. Responsible for the staffing process including recruiting, interviewing, hiring, and onboarding.
• Document team activities, analyze, and report potential risks of working procedures.
• Locate and track inventory status with the ERP system

• Responsible for the driver team recruitment; interview and train qualified drivers; Arrange weekly schedule and payroll
• Work with dispatch and monitor the delivery process
• Making decisions that balance all sides of drivers, customers, and restaurants
• Evaluate drivers KPI (mileage, overall rate, acceptance rate, cancellation rate, etc)
• Designing posters and banners for restaurants and special events