Anna Austin Boyers
Mount Pleasant,SC
Summary
Forward-thinking Public Relations Coordinator offering a solid history of success in branding and communications management across all industries.
Overview
6
6
years of professional experience
Work History
Public Relations Account Coordinator
Dalton Agency
Wilmington, NC
07.2022 - Current
- JULY 2022 — PRESENT
- Develops comprehensive PR strategies for six different clients resulting in recognition in major publications
- Crafting various PR materials, including press releases, bylines, and contributed content opportunities that received top spots in leading nationwide publications
- Monitors daily media coverage and reports, highlights key campaigns, and assesses the impacts of PR for the agency, including being awarded 6 new Duke Energy projects in the area due to my strategic planning efforts for the client
- Securing media coverage in top publications for clients, preparing individuals for interviews by utilizing strategically curated information, and continuing to foster lasting relationships with media members
- Coordinates social media and crisis communications across all platforms
- Cultivating positive relationships with community members through public relations campaigns
Multi-Media Journalist
WECT News
Wilmington, NC
05.2021 - 07.2022
- MAY 2021 - JULY 2022
- Performed comprehensive research daily to identify newsworthy stories, including 3 stories that were nominated for regional awards
- Conducted interviews with key individuals, including government officials and community members to gather accurate information
- Maintained relationships with news sources, combining a strong network of contacts for future story development
- Delivered concise, live, on-camera reports from the field, demonstrating concise, clear, and effective communication skills
- Monitored several news sources to stay updated on breaking news and develop exclusive stories
Student Recruiting Assistant
Gamecock Football
Columbia, SC
08.2017 - 05.2021
- AUGUST 2017 - MAY 2021
- Assisted the Director of On Campus Recruiting with official and unofficial visits, game day operations, contacting coaches and recruits, planning and event coordinating, and working closely with football personnel resulting in the successful recruitment of many top tier athletes
Education
Bachelor of Arts - Broadcast Journalism
University of South Carolina
Columbia, SC06.2021
Skills
- Media Relations
- Public Relations
- Crisis Communication
- Media Monitoring
- Strategic Communication
- Content Development
- Stakeholder Engagement
- Public Relations Strategies
- Press Release Writing
- Crisis and Issues Management
- Writing and Editing
- Brand Management
- Social Media Management
- Team Leadership
Timeline
Public Relations Account Coordinator
Dalton Agency
07.2022 - Current
Multi-Media Journalist
WECT News
05.2021 - 07.2022
Student Recruiting Assistant
Gamecock Football
08.2017 - 05.2021
Bachelor of Arts - Broadcast Journalism
University of South Carolina