ANNALIESE PHIDD
Miami
Summary
Results-driven brand strategist with 8+ years of experience in developing and executing integrated marketing programs that align strategy with execution. Proven success in managing multi-channel initiatives, optimizing campaign performance, and driving measurable business outcomes across a variety of client portfolios.
Overview
5
5
years of professional experience
Work History
SENIOR BRAND STRATEGIST
Brains
Los Angeles
05.2025 - Current
- Led development and execution of integrated marketing programs for client engagements, aligning strategy with in-market delivery across digital and social channels to enhance brand visibility
- Align cross-functional stakeholders on priorities, timelines, and KPIs to drive cohesive campaign execution
- Managed high-volume initiatives from concept through launch, ensuring consistent messaging and customer touchpoints across channels to strengthen brand coherence
SENIOR BRAND STRATEGIST
Fallon
Minneapolis
05.2024 - 05.2025
- Led development and execution of cross-channel campaigns for KeyBank, TaxAct, and Mattress Firm, maximizing $150M+ in annual media investment impact
- Optimized campaign performance through ongoing testing and analysis, enhancing overall campaign effectiveness
- Partnered with digital and media teams to ensure campaign execution aligned with channel performance goals
SENIOR BRAND STRATEGIST
Havas Worldwide
Chicago
03.2023 - 01.2024
- Developed and executed integrated campaigns for Citi (AOR), focusing on Citi/AAdvantage co-branded initiatives across digital and partner channels to enhance brand visibility
- Coordinated high-volume campaign refreshes across internal teams and agency partners to ensure consistent execution and timely delivery of marketing initiatives
- Developed comprehensive brand strategies aligning with market trends and consumer insights.
- Conducted in-depth research to identify target audience preferences and behaviors.
- Collaborated with creative teams to produce effective marketing campaigns and materials.
BRAND STRATEGIST
Kohler Company
Chicago
11.2021 - 03.2023
- Built and launched a national digital campaign platform, driving 82% YoY increase in site traffic and generating 651M impressions
- Executed Kohler’s Milan Design Week 2022–2023 programs, achieving 30M impressions, 3K media placements, and attracting 36K+ attendees from consumer and trade audiences
- Delivered Kohler’s Design Miami 2022 activation, resulting in 1.9M engagements and securing 610 media placements
Education
BACHELOR OF ARTS - JOURNALISM, Psychology minor
University of Minnesota - Twin Cities
Minneapolis01-2019
Skills
- Brand and go-to-market execution
- Campaign performance optimization
- Audience strategy and segmentation
- Cross-channel activation
- Market research
- Stakeholder and agency management
- Cross-functional leadership
Core Capabilities
- Brand & Go-to-Market Execution
- Cross-Channel Activation (Digital, Social, Experiential)
- Campaign Performance & Optimization
- Cross-Functional Leadership
- Stakeholder & Agency Management
- Audience Strategy & Segmentation
Professional Development
Institute of Advanced Advertising Studies, 4A's, Miami, FL
Timeline
SENIOR BRAND STRATEGIST
Brains
05.2025 - Current
SENIOR BRAND STRATEGIST
Fallon
05.2024 - 05.2025
SENIOR BRAND STRATEGIST
Havas Worldwide
03.2023 - 01.2024
BRAND STRATEGIST
Kohler Company
11.2021 - 03.2023
BACHELOR OF ARTS - JOURNALISM, Psychology minor
University of Minnesota - Twin Cities