Anna Martina Stiernspetz Asai

• Part of building, maintaining and deepening strong networks of Brand aligned partnerships, for example Appalachian Mountain Club(AMC), American Alpine Club(AAC), Consulate General of Sweden in NY, Swedish American Chamber of Commerce, Volvo, Explorers Club, Yotel etc.
• Part of finding, onboarding and working with our Guides (Brand Ambassadors)as well as supporting them in hosting impactful, brand-relevant events in collaboration with our partners and with teams at our retail locations
• I have been instrumental in finding, onboarding and successfully working with multiple Guides on the West Coast, Rockies and East Coast
• Made connections leading to individual Global Brand partner collaborations(GERD)
• Advocate for Company's sustainable mission and was a panel speaker at Swedish Consulate General NYC's, "Time to Hold Fashion Accountable" breakfast panel, alongside UN's COO of Partnerships among others.
• Created Community strategies and created tools for tracking ROI in community
• Elevated community initiatives and aligned with company Marketing campaigns, to create impactful activations, to inspire, educate and making nature more accessible for everyone
• In charge of a North American Speaker Series collaboration for Q2 & Q3, 2023, in 7 locations, in collaboration with Explorers Club
• Working in collaboration with stores, areas and regional managers, to create annual and quarterly community strategies
• Conceptualized, planned, and facilitated on-brand community initiatives, including in-store events and outdoor activations, examples, New York University multi-day sustainability event, in-store art events, trekking events, winter hikes, park clean-up events and more
• Aligned with brand marketing calendar and effectively manage retail marketing budgets
• Presenting monthly progress reports to regional managers
• Strategize to successfully exceed quarterly and annual ROI targets
• Using platforms CVENT, Monday.com, Miro, Elastic,Jira, In-Design, ZenDesk, Zipline, Promoboxx, SAP Concur etc, to create registration pages, develop team, place marketing promotional orders, create approved marketing assets, communicate customer feedback, internal communication, claim charges etc
• Mainly using Microsoft 365-Teams, Powerpoint, Excel, Outlook, Word etc
• Call communication platforms, Teams, Zoom, Google Meet, SLACK,WhatsApp,Hangouts, Webex Meet
• Company social Media channels, Instagram and Facebook
  

• Transitioned into a NA bi-coastal Regional Community Lead role & the new community department, led by Global Community Director/Global Director of Brand Experience, Jean-Marie Shields and partook in growing the department through developing local community store leads, finding and onboarding Guides, creating partnerships & being part of strategizing and building relationships between multiple entities.
• Focused on bi-coastal Brand aligned partnership scaling, to promote productivity through a deepened & mutually beneficial business relationships. Examples,Volvo, SWEA, American Alpine Club.
• Being part of creating tools for tracking community event sales ROI, to show the impact of community activations, as well as forecasting & budget management for regional events.
• Being part of finding, onboarding & partner with some of our NA Fjällräven Guides, through community outreach & Company Brand Ambassador Program. Examples: The Bicycle Nomad-Erick Cedeno https://iambicyclenomad.com , Yvonne Leow of Bewilder https://www.bewilder.camp/about, JR Harris https://www.jrinthewilderness.com among others.
• Developed & trained employees on company product knowledge, mission, heritage & sustainability goals. Working with Fjallraven Global Community Manager Kaytlin Moeller & using the Green Business Bureau(GBB) platform to support monitoring compliance.
• Effective cross communication with multiple departments, through the use of platforms & to create a streamlined channel of information on community messaging and Brand Awareness.Marketing & DTU.
• Bi-coastal Brand aligned partnership scaling, to promote productivity through a deepened & mutually beneficial business relationship.(Volvo, American Alpine Club)

• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
• Optimized store displays and appearance via strategic merchandising.
• Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
• Managed store organization, maintenance, and purchasing functions.
• Pursued and grew multiple community partnerships and found guides for our Brand Ambassador program.
• Created corporate orders in excess of $25,000

• Responsible for delivering high top line sales, through execution of exceptional customer experience at Global Flagship Store.
• In charge of 70 employees, including Assistant Managers and overseeing their training and development. Mentoring groups created.
• Proven track record of successful store sales and KPI delivery, by creating urgency through individual employee productivity goals and by creating a positive selling culture involving strong product knowledge.
• Responsible for overseeing asset protection compliance.
• Responsible for overseeing and delivering disciplinary performance conversations and annual reviews.
• In charge of our in store marketing collaborations with established publishing house.
• Clienteling Manager, working closely with our Corporate Marketing Team.
• General Management duties in absence of GM.

Global Flagship Clienteling Manager/ASM

January 2018-Current

• Implemented strategies to increase Client Event participation by average of 25%, through multiple channels of communication.
• Working closely with our Marketing Team at Head Office to optimize company client outreach.
• Have increased store Client card capture by 30% per week in last quarter.

• Promotion to Sales Manager in charge of Home, Furniture and Wedding Gift Departments, as well as Stores E-Commerce Business.
• Overseeing top floor of three level Department Store, including Children's wear, Lingerie and Shoe Departments.
• Sales Achievements: Boosted annual sales of +7.6% versus company on Home Department at end of fiscal year 2015-2016. Annual department target was $1.8 Million. Instrumental in utilizing our Web based operations and maintaining a good relationship with Head Office to achieve desired results. Drove Wedding Gift department from ranked 8th to ranked 3rd in Company out of 250 stores in 15 weeks 2016. Top 10 on in store Furniture Sales in Company at end of fourth quarter 2016.
• Managing 41 Sales Advisers, Senior Sales Advisers and Supervisors. Frequent performance reviews executed to monitor training needs and progression.
• Department Store Duty Manager. Scheduling and hosting Store meetings with all employees.
  
  

• Promotion from Assistant Sales Manager of Womens wear Department to Sales Manager of Womens wear, Lingerie and Shoe Department. Managed staff of 26 Sales Advisers, 6 Senior Sales Advisors and 4 Supervisors.
• Strong direction in Visual Merchandising partly based on extensive experience gained from attending over 12 Store openings and modernizations in Berlin, London, Dublin and all over Great Britain.

• Position as Assistant Manager of the Womenswear, Health and Beauty, Accessories and Childrenswear Department.
• Ran the Christmas and Stock Movement Divisions and the Personal Shopper Business.