Summary
Overview
Work History
Education
Skills
Timeline
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Anne Peterson

Denver,CO

Summary

I am a dynamic, personable sales professional with over 5 years of experience in strategic sales planning and customer relationship management in logistics and media industries. A strong history of developing and implementing sales strategies, identifying process improvement to enhance the sales process, and building strong relationships with C-level executives.

Overview

8
8
years of professional experience

Work History

Content and Advertising Manager

Guerrero, LLC
03.2020 - 09.2024
  • Managed and fostered relationships with C-Level Executives within Fortune 1000 companies in healthcare space
  • Generated $200,000 in advertising revenue for healthcare publication, American Healthcare Leader in 2024, and achieved 133% of annual quota through driving lead generation efforts, developing sales strategies, and negotiating media rates and creative details with client.
  • Proposed fully integrated digital marketing campaigns to present to C-level executives and marketing clients at enterprise level, achieved 250% over-projection for Q2 & Q3 2022.
  • Facilitated and implemented mentoring program, connecting tenured executives with new hires for weekly, remote chats to boost employee engagement and morale during Covid-19.

Logistics Account Executive

Total Quality Logistics
10.2018 - 03.2020
  • Generated targeted leads from cold calling data for freight customers with emphasis on customer service and industry knowledge
  • Used CRM daily to organize sales activity and manage all phases of sales process
  • Perform multi-tasking skills such as managing own book of business while simultaneously scheduling appointments and performing check calls to ensure on-time deliveries
  • Utilized pre-call planning and anticipate objections to land new customers
  • Negotiated rates with carriers to solidify broker-to-carrier relationships.

Marketing Intern

Chicago Twenty Something
01.2017 - 04.2017
  • Raised awareness and managed ticket sales for planned events by networking with potential customers
  • Events included Country Day Party and the Wrigley Shamrock Crawl, among others
  • Coordinated and marketed events such as birthdays, bachelorette, and charity events to showcase my ability to engage with networks and deliver a successful event
  • This included creating marketing and promotional materials.

Education

Bachelor of Arts - Public Relations and Advertising -

DePaul University, College of Communication
Chicago, Illinois
06.2018

Skills

  • CRM management: Zendesk
  • Research: LinkedIn, ZoomInfo, D&B Hoovers
  • Account Management

Timeline

Content and Advertising Manager

Guerrero, LLC
03.2020 - 09.2024

Logistics Account Executive

Total Quality Logistics
10.2018 - 03.2020

Marketing Intern

Chicago Twenty Something
01.2017 - 04.2017

Bachelor of Arts - Public Relations and Advertising -

DePaul University, College of Communication

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