Anneliese Barnett
Sunset Zoological Park
Manhattan,KS
5
years of professional experience
.
Strategic Marketing Professional with expertise in driving brand awareness and engagement through event planning, campaign development, social media strategy, and content creation. Delivered impactful results by fostering team collaboration and adapting to evolving needs. Demonstrated creativity, analytical thinking, and effective communication.
Work History
Marketing/Event Sales Coordinator
1 Year- Curated and scheduled daily posts and weekly series for Facebook and Instagram, fostering community interaction and brand visibility.
- Oversaw private event rental operations at the zoo, focusing on holiday parties, weddings, and corporate retreats.
- Oversaw logistics planning and execution in collaboration with clients and event vendors, prioritizing guest satisfaction.
- Facilitated planning and execution of large-scale zoo events, including Brew at the Zoo, Boo at the Zoo, and Wine in the Wild.
- Utilized Hootsuite, Mailchimp, Canva, CivicRec, and Microsoft Outlook to support various projects. Assisted in managing social media campaigns using Hootsuite and Mailchimp.
Marketing Intern
1 Year 9 Months- Developed and executed marketing campaigns to promote tutoring services and workshops.
- Crafted a comprehensive content plan for Instagram, driving engagement and promoting learning center services effectively.
- Collaborated with multiple departments to enhance visibility and outreach of learning center initiatives.
- Employed graphic design software, including InDesign and Canva, to create visually appealing physical posters.
- Developed and implemented comprehensive rebranding of marketing materials alongside a rewards program aimed at increasing user engagement.
- Designed and executed promotional strategies to successfully manage an event for over 40 participants.
Co-President
2 Years 3 Months- Led marketing and communications strategy to enhance brand visibility and engagement.
- Designed and executed social media campaigns to enhance event visibility on campus.
- Orchestrated and oversaw 10+ community events for Chapman Jewish Community to foster engagement and participation among 50+ individuals.
Public Relations Intern
3 Months- Assessed performance metrics and engagement levels of company’s social media platforms for strategic improvement.
- Crafted engaging posts for LinkedIn and contributed to blogs on the website. Collaborated on LinkedIn posts and assisted with website blog content. Developed LinkedIn content and supported blog creation for the website.
- Supported charity drive for veterans by creating social media posts and a press release. Assisted in promoting a charity initiative for veterans through social media and press communication. Contributed to a veterans' charity drive by developing social media content and drafting a press release.
Marketing Intern
3 Months- Identified and evaluated marketing opportunities and potential destinations.
- Assisted in preparing and organizing marketing materials and press kits.
Internship, X (Twitter) Manager
10 Months- Developed and executed content for Twitter and Instagram accounts, focusing on increasing audience engagement and magazine traffic.
- Developed and executed targeted content strategies on Twitter, resulting in a threefold increase in viewership.
Salesperson/Cashier
2 Months- Honored with a certificate acknowledging outstanding contributions to team success.
- Managed customer interactions and store operations, leading to recognition and promotion as 'Doll Doctor' for exceptional service.
- Provided exceptional product knowledge to assist customers in making informed purchasing decisions.
- Trained new staff on sales techniques and company policies, ensuring a cohesive team environment.
Education
B.A. - Public Relations and Advertising
- Relevant Coursework: Intercultural Communication, Social Media Marketing, Media Planning and Buying, Copywriting, Digital Marketing, Event Planning, Advanced Advertising Campaign
- Minor in Political Science, including a class on Lobbying and Legislative Advocacy, Public Opinion and Polling
- Hosted, produced, and edited a weekly radio show/podcast for Chapman Radio
- GPA: 3.3 GPA
Skills
Hootsuite
Mailchimp
Adobe Photoshop
InDesign
Audition
Canva
Event management
Event planning expertise
Public Relations
American Sign Language
Spanish
Timeline
Marketing/Event Sales Coordinator
Sunset Zoological Park
08.2025 - CurrentRead More
Public Relations Intern
HMP Global
05.2024 - 08.2024Read More
Marketing Intern
Tutoring and Learning Center at Chapman University
08.2023 - 05.2025Read More
Marketing Intern
Jewish National Fund-USA
05.2023 - 08.2023Read More
Co-President
Jewish Life at Chapman University
02.2023 - 05.2025Read More
Internship, X (Twitter) Manager
60 Seconds Magazine
10.2022 - 08.2023Read More
Salesperson/Cashier
American Girl
05.2021 - 07.2021Read More
Chapman University
B.A. from Public Relations and Advertising
Read More