ANNELIESE FIGUEIRA

Utilize SQL and Tableau to develop internal reports and analyses, providing actionable insights to support our Sales, Product, Marketing, Finance teams, and Executives. Key achievements include:

• Developed automated Retailer Scorecard system, enabling Sales team to deliver data-driven insights to customers.
• Led analysis of consumer shopping behavior, supporting Marketing and Product teams in crafting region-specific initiatives.
• Conducted predictive customer churn analysis, facilitating proactive retention strategies that enhanced revenue growth.
• Created an account review report, standardizing client engagement processes, and saving $12k monthly.
• Collaborated with engineering to build and optimize data sources, ensuring data governance, and accuracy.

• Developed and executed Customer Segmentation strategy to enhance targeting effectiveness.
• Collaborated with Data Science team to forecast customer churn and tailor communications based on shopping behavior.
• Analyzed and defined optimal deals for Customer Acquisition and Customer Retention strategies.
• Conducted A/B tests on emails and push notifications, optimizing communication strategies for increased purchase frequency.
• Automated daily alerts in Slack, enabling rapid response by Product team to critical bugs.
• Executed data engineering tasks to create key metrics using Dataform, LookML, and Looker.

• Achieved 22% reduction in delivery time across Brazil, ensuring 75% of orders completed in under 30 minutes.
• Implemented order grouping feature, allowing delivery of 2-5 orders on same route during Covid lockdown.
• Collaborated with Product team to conduct A/B tests for order grouping initiative, enhancing delivery efficiency.
• Led Bike Delivery optimization tests to evaluate delivery parameters and reduce last-mile costs.
• Managed McDonald's Delivery Time Reduction project, addressing largest key account with highest order volume.
• Evaluated various delivery conditions to optimize performance of bike couriers without compromising food quality.
• Streamlined delivery operations during significant order spikes, reducing health risks associated with courier numbers.

• Led continuous improvement initiatives across Processing, Packaging, and wastewater treatment departments.
• Conducted investigations into site operations to identify inefficiencies and optimize production workflows.
• Implemented corrective actions that reduced operational costs and enhanced productivity.
• Achieved 40% reduction in setup times on production lines, realizing annual savings of approximately $300,000.