Dynamic sales and marketing leader with over 15 years of experience driving revenue growth and operational excellence in retail, entertainment, and event management. Proven track record of increasing sales, managing teams of up to 30 employees, and executing large-scale events for up to 1,500 guests. Skilled in customer relationship management, budget oversight, and implementing innovative sales strategies. Currently pursuing a Master's degree in Management and Leadership to further enhance strategic business acumen
Hi, I’m
Anneliese Morgan
OCEANSIDE,CA
Summary
Overview
13
years of professional experience
Work History
Uptown Jungle
Director of Sales
09.2019 - Current
Job overview
- Increased annual sales by 41% within first 8 weeks of employment
- Manage and lead a team of up to 30 employees across multiple departments
- Develop and implement comprehensive sales strategies, resulting in consistent attainment of company sales goals
- Conduct monthly performance reviews and implement targeted training programs, improving team efficiency by 25%
- Manage profit and loss statements, analyzing EBITDA and EBITDAR against annual earnings
- Spearhead marketing initiatives, including management of social media platforms and creation of promotional materials
- Successfully organize and execute events for 200-1000 attendees, maintaining customer satisfaction rates above 95%.
Anthropologie
Store Manager
03.2018 - 09.2019
Job overview
- Managed a team of 20+ employees, overseeing hiring, training, and performance evaluations
- Developed and implemented sales strategies that consistently met or exceeded company goals
- Conducted monthly one-on-one reviews with staff, improving individual performance by an average of 15%
- Organized and managed group functions for 10-200 guests, ensuring high customer satisfaction
- Implemented visual merchandising strategies, increasing foot traffic and sales by 20%.
Apex Parks Group/Boomers
Senior Sales and Marketing Manager
11.2014 - 11.2017
Job overview
- Led sales and marketing efforts for multiple location entertainment centers
- Developed and executed marketing strategies that increased visitor numbers by 25% year-over-year
- Managed group functions for 10-1500 guests, including corporate events and fundraisers
- Implemented new CRM system, improving lead management and increasing conversion rates by 30%
- Represented the company at trade shows, securing partnerships that increased revenue by 15%.
White House Black Market
Store Manager
10.2011 - 10.2013
Job overview
- Directed all aspects of store operations, including sales, inventory management, and customer service
- Increased store profitability by 18% through effective team management and sales strategies
- Implemented visual merchandising techniques that improved product turnover by 25%
- Recruited, hired, and developed a high-performing team of sales associates, reducing turnover by 40%
- Consistently achieved top 10% ranking in customer satisfaction scores among regional stores.
Education
Pepperdine University
Master of Science in Management and Leadership
01.2025
University Overview
California State University San Marcos
Bachelor of Arts in Communication
01.2021
University Overview
Skills
- CRM systems
- Microsoft Office Suite
- Social Media Management
- Team Management
- Performance Evaluation
- Strategic Planning
Accomplishments
Accomplishments
- Consistently exceeded sales targets, generating additional revenue through skilled sales techniques
- Managed large-scale events for 200-1000 attendees, maintaining high customer satisfaction rates
- Reduced store shrinkage by implementing effective inventory and loss prevention techniques
- Developed and executed comprehensive training programs, improving team performance by 30%
- Successfully managed multiple social media platforms, increasing online engagement by 50%
- Designed and implemented reward programs, boosting team motivation and productivity
Professional Development
Professional Development
- Certified Retail Manager (CRM), National Retail Federation, 2020
- Advanced Social Media Marketing, Online Marketing Institute, 2019
- Leadership in Crisis Management, American Management Association, 2018
Timeline
Director of Sales
Uptown Jungle
09.2019 - Current
Store Manager
Anthropologie
03.2018 - 09.2019
Senior Sales and Marketing Manager
Apex Parks Group/Boomers
11.2014 - 11.2017
Store Manager
White House Black Market
10.2011 - 10.2013
Pepperdine University
Master of Science in Management and Leadership
California State University San Marcos
Bachelor of Arts in Communication