Annelise Danielson
Memphis,TN
Summary
Results-oriented individual versed in project and personnel management. Dedicated to fostering strong, effective team relationships, and delivering high-impact solutions in fast-paced environments.
Overview
7
7
years of professional experience
Work History
Project Manager
DCA
Memphis, TN
03.2023 - Current
- Collaborates cross-functionally with designers, copywriters, and digital strategists to develop and implement comprehensive marketing strategies for nine clients, enhancing campaign effectiveness and brand alignment.
- Monitors project timelines and budgets, providing regular updates to stakeholders.
- Managed the production of collateral, signage, and direct mail materials, ensuring timely delivery and adherence to quality standards, while coordinating with vendors and internal teams.
- Supports the account management team by preparing client presentations, attending client meetings, and participating in brainstorming sessions.
Store Manager
REI
Memphis, TN
05.2018 - 03.2023
- Led a team of ~40 employees including 3 assistant managers, ensuring proper employee training and exceptional customer experiences.
- Assessed sales reports to identify and enhance store performance, support inventory oversight, and capitalize on emerging trends, increasing revenue by 33% to $8.7 million and expanding the REI membership population to ~28,000.
- Rolled out company-wide changes: implementing new policies, technologies, processes, POS upgrades, and curbside pickup during COVID-19.
- Established relationships with 4 local non-profits through an ongoing grant program, awarding +$75,000 in 5 years including gear donations and staff volunteer work.
Education
Bachelor of Science - Retail and Consumer Sciences
University of Arizona
Tucson, AZSkills
- Effective working relationships
- Strategic partnerships
- Client relationships
- Team development
- Systems implementation
- Project tracking
- Cross-functional coordination
- Financial administration
Affiliations
- American Advertising Federation - Board Member
- Overton Park Shell - Young Professionals Board Member
- Vollentine-Evergreen Community Garden - Volunteer
- End of All Art Books - Co-Owner
Timeline
Project Manager
DCA
03.2023 - Current
Store Manager
REI
05.2018 - 03.2023
Bachelor of Science - Retail and Consumer Sciences
University of Arizona
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