Annie Roberts

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• Developed and maintained strategic relationships with key accounts to enhance customer satisfaction and loyalty.
• Analyzed market trends and competitor activities to inform strategic planning and decision-making by utilizing IRI data.
• Engaged with cross-functional teams to tailor product offerings in accordance with regional customer preferences.
• Oversee business at key accounts and independent markets in California, Pacific Northwest, Utah, and Hawaii. Cultivated strong relationships with buyers to drive business growth. Coordinated market analysis to identify opportunities for expansion and improvement.
• Achieved improved product visibility and sales in deli and meat departments through effective management of key account relationships with Stater Bros, Smart & Final, Gelson's, World Market, Raley's, Save Mart/Lucky Nugget Markets, Town & Country, Harmons, Barons, New Seasons, and Market of Choice. Enhanced inventory and merchandising strategies by building strong partnerships with retailers.
• Facilitate strong distributor connections with Tony's/ UNFI, Chefs Warehouse( Mike Hudson), KeHe, US Foods, and C&S & S&L Foods. Achieved efficient direct shipping to key accounts, improving overall distribution effectiveness.
• Organized and participated in distributor and national food shows to enhance brand visibility and increase sales.
• Collaborated with customer service to oversee customer purchase order processes and optimize inventory fill rates.
• Developed and monitored yearly and mid-year budgets to align with organizational financial goals and inventory planning.

• Achieved successful management of independent markets in North Bay to Oregon boarder through effective sales presentations and promotional planning. Strengthened distributor relationships, resulting in improved market engagement.
• Executed product merchandising strategies to enhance visibility and drive sales.
• Achieved successful management of key accounts such as Raley's, Nugget, and Save Mart/Lucky through proactive relationship building. Drove client engagement initiatives that strengthened partnerships and improved service delivery.
• Coordinated logistics and engagement initiatives for distributor food and holiday shows, focusing on sales growth and customer relationship enhancement.
• Conducted comprehensive training sessions for store staff, focusing on product knowledge and customer service skills.
• Developed and presented engaging sales materials that facilitated improved collaboration and clarity in accounts and distributor sales meetings.

• Led route optimization initiatives to enhance delivery efficiency and customer satisfaction.
• Managed inventory levels, ensuring product availability and minimizing waste across distribution channels.
• Developed training programs for new sales staff, improving onboarding processes and team performance.
• Executed weekly order writing to ensure timely inventory replenishment.
• Achieved high customer satisfaction by delivering impactful onboarding experiences through tailored presentation tastings. Enhanced customer retention by providing comprehensive product knowledge and support during initial interactions.
• Facilitated addition of new products to enhance store offerings and customer experience.

• Delivered exceptional customer service by addressing inquiries and resolving issues efficiently.
• Spearheaded merchandising initiatives to enhance product display visibility.
• Oversaw inventory management to ensure accurate stock levels.
• Facilitated training sessions for new staff on sales techniques and operational procedures.
• Assisted customers in navigating product options and facilitated purchase decisions to enhance satisfaction.
• Assisted customers in completing purchases. Aided in locating items throughout the store. Supported customers in enrolling in reward programs.
• Executed return and exchange processes, effectively addressing customer concerns in compliance with established company guidelines.
• Managed daily store activities to uphold compliance with safety protocols and regulatory requirements.
• Coordinated team meetings to evaluate and refine strategies aimed at improving customer engagement and sales performance.