Annishia Douglas

Celebrated the re-opening of the global flagship store in April 2023 now known as 'The Landmark', setting a new bar for luxury retail.

• Effectively led and supported all activities to achieve store business objectives, driving sales through key product pillars, consistently delivering a double-digit increase over LY.
• Led by example, remaining keenly focused on maintaining a culture of luxury experience by owning the floor and ensuring every touchpoint is client centric.
• Managed performance for a team of 15 Client Advisors, consistently achieving targets through effective coaching, client development and product positioning.

• Responsible for floor strategy and alignment within the Accessories Department accounting for 36% of store's total volume
• Successfully coached and developed Direct Reports through effective action plans in areas such as client segmentation growth, client acquisition and retention, etc
• GUCCI Changemakers board member for North America, promoting awareness both externally and internally across all channels; created innovative ways to empower communities and individuals that the company engages through its outreach programs
• Inaugural Women's Empowerment ERG board member, networking internally and serving as a champion for diversity and inclusion; embracing new ways of enriching connections while building a strong platform for learning and engaging members and participants.

• Implemented strategies to improve existing CRM practices, focusing on conversion rate optimization which resulted in a 20% increase over LY in 2017
• Increased brand awareness by establishing key influential partnerships through networking and relationship building both locally and in other major markets
• Partnered with Store Manager on planning activations from concept to execution for events with budgets up to $100,000.

• Revitalized under-performing team by revamping store infrastructure and introducing an elevated client experience to better engage clients, increasing loyalty and spending
• Reduced shrinkage 0.5% by implementing new streamlined security measures and loss prevention protocols
• Managed store budget, renegotiating contracts with vendors increasing store profitability by 10%.

• Increased store volume within 2 years by 32% and rewarded for stellar performance results with relocation and promotion to Store Manager of New York boutique.
• Oversaw Studio Services to streamline procedures for a more efficient process and encourage long-term relationships.
• Built and maintained an engaged, connected team by setting clear expectations and goals, encouraging teamwork, and promoting effective communication.