Annita Sylvia
Ocala,FL
Summary
Dynamic Senior Account Manager offering expertise in client relationships, enhanced communication, building trust with clients and issue resolution.
Proactive and decisive leadership with a clear, open and relational communication style.
Meets tight turn around times while managing multiple clients and projects with excellence. Organized Team Leader builds positive rapport, inspire trust and guide teams toward achievement of organizational goals. Strong facilitator adept at working cross-departmentally with co-management and top-level leadership. Excellent trainer and mentor.
Overview
15
15
years of professional experience
Work History
Account Management (Non-IC) Advisor
Express Scripts
Florida - Work From Home, FL
04.2019 - Current
- Support day-to-day management of over 400,000 lives between UCare and Health First Health Plans of Florida
- Developed multiple strategic tools to improve 1/1 and create actionable steps attain client goals and successful 1/1.
- Collaborate with associates and developed relationships with departments across HPD.
- Work closely with UCare clinical team in order to complete full benefit review for HIX and Medicaid carriers and assist client during transition of clinical teams.
- Assisted CAE with clinical job functions during peak times and worked closely with ClinOps to achieve client intent.
- Implemented four UCare carriers for 1/1/2021
- Peer Mentoring 2022: Train fellow Account Manager and develop action plan to help excel in role
- 1/1 Readiness Initiative: Patient Profile Transfer Branch
- Client Experience Initiative 2021: Lead role in developing more in depth process to review Client Surveys and assist Account Teams in preparing for best results from their client.
- Client Retention Initiative 2020: Develop playbook for teams when clients are in renewal
Strategic Marketing Consultant
The Training Toole
Ocala, Florida
2018 - 04.2019
- Coached management on communication tactics with staff and customers regarding change and sales growth
- Created brand strategy and encouraged rebranding opportunities
- Increased class attendance by 150%
Marketing Director
Healthy You
Ocala, Florida
2016 - 04.2019
- Create and manage all marketing plans executed by team of sales associates
- Manage all email marketing (60,000+ targeted emails and designs/month)
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance
- Created over 50+ Healthy You branded items and package design
- Maintained in-depth understanding of company products and customer buying preferences
Account Executive
WKCF- CW18/ThisTV/WESH.com
Orlando, Florida
01.2013 - 2014
- Manage client campaigns and television schedules for 15+ clients
- Assess Reach and Frequency goals, CPP and ROI goals and devise campaigns best suited to increase business
- Expert on digital strategies (Behavioral, Contextual and Retargeting)
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads
Senior Account Executive
WCWJ- CW17 and Bounce Jacksonville
Jacksonville, Florida
01.2011 - 01.2013
- Manage client campaigns and television schedules for 20+ clients
- Manage client budgets ranging from $1,000-$1 Million per year
- Assess Reach and Frequency goals, CPP and ROI goals and devise campaigns best suited to increase business
- Work with local and national clients in multiple industries such as Healthcare, Grocery, Auto, Retail and Education
- Meet and exceed overall station budgets given- Approximately $300,000 in revenue each quarter (New Business and Transactional)
- Consulted with clients on business issues and developed innovative proposals
A1 Medical Imaging Area Representative
A1 Medical Imaging
Jacksonville, Florida
01.2010 - 01.2011
- Market imaging services to approximately 300 doctor offices and 4 hospitals in greater Jacksonville Budget of $800 per month for client lunches, events and meetings
- Work with neurologists, ophthalmologists, internal medicine, chiropractors, pain management and several other specialties.
Education
Bachelor of Science - Advertising, Business Administration & Family, Youth and Community Sciences, Communications
University of Florida
Gainesville, FL05.2010
Skills
- Client relations
- Strategic Planning and Action Planning
- CBM / BIT / Analyst
- Eligibility and CDH Oversight
- CERT Testing
- Key decision making
- Campaign development
- Digital marketing
- Branding
- Sales expertise
Timeline
Account Management (Non-IC) Advisor
Express Scripts
04.2019 - Current
Account Executive
WKCF- CW18/ThisTV/WESH.com
01.2013 - 2014
Senior Account Executive
WCWJ- CW17 and Bounce Jacksonville
01.2011 - 01.2013
A1 Medical Imaging Area Representative
A1 Medical Imaging
01.2010 - 01.2011
Strategic Marketing Consultant
The Training Toole
2018 - 04.2019
Marketing Director
Healthy You
2016 - 04.2019
Bachelor of Science - Advertising, Business Administration & Family, Youth and Community Sciences, Communications
University of Florida