Anoushka Mathur

• Designed innovative promotional strategies for artist Kelela in collaboration with ATC Management.
• Facilitated brainstorming sessions to shape branding direction and develop audience engagement concepts.
• Enhanced understanding of artist marketing and creative processes for sustainable brand development.

• Sent weekly emails to members, with meeting agendas and updates.
• Collaborated with the board to organize meetings with industry professionals, providing networking and career insights.
• Collaborated with the team to organize an industry trip to New York, where members visited top music industry headquarters and met professionals.

Managed stage setup, lighting, and sound for live performances and events.

Developed hands-on coordination skills for backstage operations to enhance production efficiency.
Demonstrated ability to resolve technical issues promptly during live shows.

• Gained hands-on experience in entertainment law, supporting clients under the supervision of an experienced attorney.
• Provided legal assistance to musicians and entertainment clients.
• Collaborated with law and music business students to deliver legal services.
• Project Management.

• Designed and curated posters for events, leading social media promotions to boost visibility and engagement.
• Documented meeting minutes and tracked key decisions to ensure follow-through.
• Analyzed social media engagement and provided insights to optimize content strategy.
• Contributed to the development and execution of marketing plans to enhance outreach and participation.

• Taught 19+ students in workshops and private lessons, adapting instruction to diverse learning styles.
• Collaborated with the music department to design structured workshops, culminating in live performances
• Effectively conveying information and adapting explanations to suit different learning styles.
• Balancing multiple students, preparing lessons, and coordinating with the music department.