Marketo
ANSAR MEHMOOD
SENIOR EMAIL MARKETING MANAGER | NEWSLETTER DESIGN & AUTOMATION EXPERT
Lahore, Punjab,Punjab
Summary
Experienced with creating targeted email campaigns that engage and convert. Utilizes data-driven insights and A/B testing to optimize email performance and strategy. Track record of increasing customer retention and driving sales through personalized email marketing efforts.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
Email Marketing Manager
Prima Systems
Lahore, Punjab
08.2024 - Current
- As an Email Marketing Manager at Prima Systems, I managed over 2 million email contacts, overseeing campaign design, automation, and performance analysis. I successfully implemented targeted email strategies that boosted open and click-through rates by 76%, driving significant engagement and conversions. Through data-driven insights and optimization, my efforts played a key role in enhancing the company's email marketing success and overall growth.
Email Marketing Manager
11Prop
Dubai, UAE
06.2023 - 07.2024
- Improved sales conversions with carefully crafted promotional emails that highlighted customer benefits and product value.
- Boosted click-through rates, developing engaging calls-to-action and visually appealing templates.
Email Marketing Specialist
Level Up Pipeline
New York, USA
01.2021 - 06.2023
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Ensured compliance with CAN-SPAM regulations by implementing proper opt-in procedures and unsubscribe processes.
Email Marketing Specialist
Renesis Tech
Lahore, PK
01.2020 - 02.2021
- Developed and executed email marketing campaigns targeting the USA market for Renesis Tech
- Analyzed campaign performance metrics to optimize open rates and click-through rates
Email Marketing Specialist
Dlinx Outreach
Lahore, PK
02.2019 - 12.2019
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
Education
Bachelor of Science - Mathematics
University of The Punjab
Lahore,Pk 01.2017 - 01.2019
Skills
Email strategy development
Email design
Conversion rate optimization
A and B testing
HTML and CSS
Segmentation techniques
Email scheduling
Email analytics
CRM integration
Deliverability optimization
Subject line creation
Campaign management
Certification
Digital Marketing
Accomplishments
- Collaborated with a team of 8 marketers in the development of the “Holiday Promotion” email campaign, which resulted in a 20% increase in customer engagement.
- Documented and resolved technical glitches in the email automation system, which led to a 15% increase in campaign delivery rates.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Software
Mailchimp
SalesForce
Klaviyo
Snovio
Instantlyio
Languages
English
Full Professional
Urdu
Native or Bilingual
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
RemoteHybridOn-SiteImportant To Me
Work from home optionWork-life balanceCareer advancementInterests
Customer Segmentation & Targeting
Marketing Automation & CRM
Timeline
Email Marketing Manager
Prima Systems
08.2024 - Current
Email Marketing Manager
11Prop
06.2023 - 07.2024
Email Marketing Specialist
Level Up Pipeline
01.2021 - 06.2023
Email Marketing Specialist
Renesis Tech
01.2020 - 02.2021
Email Marketing Specialist
Dlinx Outreach
02.2019 - 12.2019
Bachelor of Science - Mathematics
University of The Punjab
01.2017 - 01.2019