Antara Rao
Mumbai,India
Summary
I am passionate about bringing together the science and art in elevating a start-up or company's value, and articulating and communicating the brand through unconventional slides, films and social media.
A creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies. With expertise in campaign development, email marketing strategy and social media engagement.
I am a keen individual, who thrives in a fast paced environment, and has made it her purpose to learn - through inspiring people and dynamic circumstances.
Overview
2
2
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Vice President
AI Ventures
Melbourne, Victoria
10.2020 - 02.2021
- Main focus on client acquisition, project management, marketing processes.
- Used a CRM to track our sales and marketing lead generation.
- Engaged in automation for digital marketing - to enhance the customer engagement of our clients with the use of Manychat and PhantomBuster.
- Created Service brochures for potential clients.
- Worked across platforms like Instagram, Twitter, Films, LinkedIn and Facebook.
- Worked effectively with cross-functional design teams to create software solutions that elevated client side experience and significantly improved overall functionality and performance.
Connect Lead
AI Digital
Melbourne, Victoria
07.2020 - 02.2021
- Prepared detailed reports on updates to project specifications, progress, identified conflicts and team activities.
- Minimized resource and time losses by addressing employee or communication issue directly and implementing timely solutions.
- Helped formulate the digital networks of companies and also develops their branding to ensure they have a strong social front.
- Worked towards helping our customers create well-rounded profiles and builds strong business networks.
Journalism Internship
The Hindu
Bangalore, Karnataka
03.2017 - 05.2017
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Performed research and checked all facts to maintain high standard of journalistic integrity.
- Aided in the editing of content for 'ETV Kannada', a regional news channel in India, and published an article on gap years on the online news website, The News Minute.
Education
Bachelor of Arts - Media And Communications
07.2018 - 07.2021
- Majored in Media and Communications
- Minored in International relations and political studies.
- Member of Melbourne Arts Students Society [2018-2019]
High School Diploma -
06.2016 - 07.2018
Secured an aggregate of 93% ISC (ATAR).
Specialized focus on Literature, Contemporary History, Psychology, and Fine Arts.
- Received Bennet Education Excellence Awards scholarship.
- Coursework in Psychology.
- Member of School Magazine RTÀ organizers.
Skills
Editing and Proofreading
Content Writing
Relationship building and retention
Targeted marketing
Public Speaking
Event Coordination
MS Office
Social Media Communications
Social Media graphics
Accomplishments
- Awarded 'Most Valuable Professional' and "Leadership Award" for my role in a client facing project. [September 2020].
- Awarded "Leaders Award" [December 2020].
- Best Speaker, Model United Nations. Mumbai [December, 2018].
- Elected Head Girl of the School, Vishwajyot High School, Mumbai, India [January 2015-January 2016]
- Elected Captain of the school house , Vishwajyot High School, Mumbai, India.
- Collaborated with team of 30 in the development of iOS application 'View2Lose'.
Volunteer Experience
Sustainability and Development Internship [Nov-Dec 2019]RO Volunteers, Siem Reap
- I was assigned to a group who came together to help construct structures for the villagers in a small area of Siem Reap from the ground up.
- The team was also involved in engaging with the local school (funded by the RO Volunteers projects).
- Cambodia Wildlife Sanctuary (CWS), helped around the elephant shelters and engaged in activities such as farming and food preparation for the rehabilitated animals.
Environmental Volunteer [Feb - April 2017]Kaigal, Andhra Pradesh
- Helped in lake restoration projects and farming to give back to local communities in the rural villages of Andhra Pradesh, India.
- I was involved in sustainability projects which enabled the conversion of forest surplus into sustainable products which were sold to raise money for the improvement of the local rural education.
Timeline
Vice President - AI Ventures
10.2020 - 02.2021
Connect Lead - AI Digital
07.2020 - 02.2021
The University Of Melbourne - Bachelor of Arts, Media And Communications
07.2018 - 07.2021
Journalism Internship - The Hindu
03.2017 - 05.2017
The Valley School KFI - High School Diploma,
06.2016 - 07.2018