ANTHONY CONIGLIARO

• Supported Uber’s media planning and digital activation efforts, contributing to campaign briefing, trafficking, measurement, and optimization; gained end-to-end exposure to the media lifecycle while collaborating with cross-functional strategy, investment, and analytics teams.
• Developed advanced reporting tools in Excel (pivot tables, XLOOKUP, and dynamic dashboards) to track campaign KPIs, streamline weekly reporting, and highlight performance trends, improving team efficiency and client-facing insights.
• Conducted competitive market research and creative audits across digital and social channels to assess messaging effectiveness, benchmark Uber’s share of voice, and generate recommendations that informed future channel mix and creative strategy.
• Produced and presented client-ready deliverables that synthesized Nielsen Sports Tracker data and campaign results, building communication, storytelling, and presentation skills while developing a comprehensive understanding of media and digital marketing operations.

Office Manager (Virtual), Andrade Shoe Repair — New York, NY
-Family-owned retailer serving the UWS for 50+ years

• Financial Operations: Managed daily bank deposits, customer invoicing/accounts receivable, and petty-cash reconciliation; ensured accuracy in financial records and receipts.
• Customer Service & Retention: Resolved service issues and coordinated rework/returns; provided product guidance and recommendations to improve satisfaction and encourage repeat business.
• Local Marketing & Events: Planned street-fair and pop-up activations, secured partnerships with nearby businesses, and coordinated community/print ads to increase visibility and foot traffic.