Anthony Macias

Company Overview: Software platform for product teams that automates the release readiness, documentation, and GTM communications.

• Implemented tech solutions to streamline operations across departments (engineering, marketing/sales) to align strategic vision.
• Developed and executed strategic plans to drive growth, secure funding, and launch new products.
• Analyzed financial performance, created forecasting models, and implemented operational improvements.
• Cultivated relationships with investors and key customers to support fundraising and business development.

Company Overview: E-Commerce Management Platform

• Managed operations to scale post-sales support, customer expansion, and retention.
• Developed scalable processes and built an executive-level customer experience KPI framework.
• Led customer support strategies for partner-led revenue deals.
• Coordinated software implementations for customer feedback and CS tools (e.g., Gainsight).

Company Overview: Video Communications Company

• Drove CS initiatives through executive level data storytelling, optimizing program delivery and data accuracy.
• Led operational change management for new processes and systems to improve customer growth and retention.
• Created KPIs to measure success in customer implementation, onboarding, and retention.
• Managed headcount resource planning for global CS teams.

Overview: Sales & GTM Operations Strategy

• Led GTM strategy, territory design, and sales process improvements, contributing to 300% revenue growth.
• Implemented sales quotas and provided insights on key sales metrics.
• Developed capacity/productivity models and supported executive-level data analysis for leadership decisions and business reviews.
• Created and maintained an attrition model to track performance against sales plan assumptions.

Company Overview: Global Compliance & Ethics Software Solution

• Sole sales operations manager; created revenue processes, tools implementation and KPIs metrics to exceeded revenue goals.
• Managed Salesforce administration and tools (e.g., Insights Squared, CPQ, LeanData) to support sales team efficiency.
• Created weekly sales metrics and prepared materials for board.
• Managed territory design, performance and compensation plans.

Company Overview: Aerospace Engineering Products

• Managed financial forecasting, analysis, and variance reporting for key business metrics (Orders, Sales, EBIT).
• Developed executive presentations for Long Range Plans and Quarterly Financial Reviews.
• Supported business development efforts by increasing contract values and managing proposal processes.