Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Anthony Sequera

Anna,TX

Summary

High-performing sales professional with 10+ years of experience in high-ticket, consultative sales. Proven success in selling 28 franchise units with 27 under development, and managing the acquisition, renovation, of 20+ residential properties through Sequera Stays LLC. Managed and sold all properties independently, without agent representation. Brings strong buyer guidance, CPA analysis, and DFW market insight to new home sales. Experience includes GIS and demographic analysis, CRM pipeline management, and deep relationship-building expertise.

Overview

15
15
years of professional experience

Work History

Head of Business Development

Lumin Fitness
03.2025 - Current
  • Lead franchise sales and performance strategies across multiple markets.
  • Oversee both Franchise Development and Success teams.
  • Maintain consistent brand and service quality across new and existing locations.
  • Guide prospective buyers through territory strategy, onboarding, and operations.
  • Developed strategic partnerships to enhance market presence and drive revenue growth.
  • Led cross-functional teams in executing business development initiatives and achieving organizational goals.

Founder & Managing Partner

Sequera Stays LLC
11.2020 - Current
  • Own and operate a real estate investment company managing short- and long-term rental properties.
  • Sold 20+ properties independently without using agents; handled all aspects of FSBO process.
  • Conducted detailed Comparative Property Analyses to justify pricing and position listings.
  • Completed a full fix-and-flip project in 2024, overseeing renovation, budgeting, and resale.
  • Built systems for guest turnover, maintenance, and financial operations across portfolio.
  • Deep understanding of DFW real estate market, zoning, and buyer behavior.
  • Established partnerships with local businesses to promote brand visibility and increase clientele.

Head of Franchise Success

Lumin Fitness
08.2024 - 03.2025
  • Coached franchisees on operations, training, and profitability.
  • Supported studio tech setup, member experience, and brand alignment.
  • Developed and implemented process improvements, resulting in increased productivity and reduced costs.

Head of Franchise Development

Lumin Fitness
04.2023 - 08.2024
  • Sold 28 franchise units; 27 currently under development.
  • Guided high-investment buyers through multi-stage sales and site planning.
  • Conducted GIS/demographic research and CPA-style competitive comparisons to inform targeting.
  • Led CRM-driven lead nurture systems and high-conversion presentations.
  • Led franchise recruitment initiatives, enhancing brand presence and market penetration.
  • Developed strategic partnerships to optimize franchisee support and operational efficiency.

Senior / Associate / National Sales Manager

Ascent Protein, Leprino Foods
07.2018 - 03.2023
  • Managed over 1,300 accounts and drove $550K+ in annual new business.
  • Led national rollout for Orangetheory Fitness; supported sales training and placement.
  • Executed marketing initiatives and expanded retail and gym partnerships.

Certified Recovery Specialist

Airrosti Rehab Centers
06.2017 - 06.2018
  • Collaborated with physicians on musculoskeletal recovery plans.
  • Led patient education and event-based brand awareness efforts.
  • Facilitated recovery programs tailored to individual patient needs, enhancing treatment effectiveness.
  • Collaborated with multidisciplinary teams to develop comprehensive care plans for clients.

Founder

2Quik Carbon Technology
01.2011 - 01.2015
  • - Designed and marketed carbon fiber bike wheels under the 2Quik brand.
  • - Sold $400K+ globally; led cycling expo activations and online campaigns.

Education

BBA - Management

Midwestern State University
Wichita Falls, TX
12.2015

Mechanical Engineering (Transferred)

University of Oklahoma
Norman, OK

Skills

  • High-Ticket Sales & Buyer Guidance
  • Comparative Property Analysis (CPA)
  • GIS Mapping & Demographic Targeting
  • Territory Expansion & Market Insight
  • Short-Term & Long-Term Property Management
  • Fix-and-Flip Project Oversight
  • CRM & Pipeline Management
  • Client Relationship Management
  • Contract Execution & Staging Strategy
  • Social media marketing
  • Relationship management

Timeline

Head of Business Development

Lumin Fitness
03.2025 - Current

Head of Franchise Success

Lumin Fitness
08.2024 - 03.2025

Head of Franchise Development

Lumin Fitness
04.2023 - 08.2024

Founder & Managing Partner

Sequera Stays LLC
11.2020 - Current

Senior / Associate / National Sales Manager

Ascent Protein, Leprino Foods
07.2018 - 03.2023

Certified Recovery Specialist

Airrosti Rehab Centers
06.2017 - 06.2018

Founder

2Quik Carbon Technology
01.2011 - 01.2015

Mechanical Engineering (Transferred)

University of Oklahoma

BBA - Management

Midwestern State University

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