Anthony Villanueva
Sun Prairie,WI
Summary
Google Ads Certified with proficient skills and experience in paid and organic search, lead generation, paid social advertising , google sheets/excel, SEO, google analytics, and email marketing. Out-of-the-box problem solver, quick learner, organized, capable of meeting deadlines under pressure. Sociable person with exceptional communication skills (verbal/written).
Overview
5
5
years of professional experience
1
1
Certification
Work History
Media Buyer/Digital Marketing Assistant
Projected Growth Consulting
05.2023 - Current
- Determined costs for media campaigns and delivered this information in reports to clients.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Implemented new strategies to improve click-through rates and conversion.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Optimized website content and images to improve search engine rankings.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Designed paid client ads for use on diverse social media platforms.
- Managed search engine marketing budgets and tracked campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Operations Manager
Eb3snowremoval
01.2019 - 08.2023
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Developed systems and procedures to improve operational quality and team efficiency.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Increased profit by streamlining operations.
- Devised processes to boost long-term business success and increase profit levels.
- Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
- Trained and guided team members to maintain high productivity and performance metrics.
- Trained new employees on proper protocols and customer service standards.
- Interacted well with customers to build connections and nurture relationships.
- Assisted in recruiting, hiring and training of team members.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
PPC Specialist/Freelancer
N/A
08.2022 - 04.2023
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Created customized marketing materials to increase product awareness.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, bid management, proper keyword match types, negative keywords, device segmentation, location targeting, ad extensions, and much more.
- Created ad copy relevant to marketing goals.
- Managed Google Ads accounts to meet short term optimization goals.
- Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices.
- Spoke to clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy.
- Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.
- Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns.
- Optimized Landing Pages to improve Ad Quality Scores.
- Web design using WordPress.
- Budget pacing to ensure ad budget given is spent entirely and not above or below.
- Conducted keyword research using Ubersuggest, Spyfu, and Keyword Planner.
Education
Some College (No Degree) - Marketing
Carthage College
Kenosha, WISkills
- Digital Content Development
- Channel Optimization
- Project Management
- Website Updates
- Search Engine Optimization Practices
- Google AdWords
- Landing Page Optimization
- Keyword Research
- Branding Campaigns
- Campaign Development
- Lead Generation Strategies
Certification
- Google Search Ads Certification
Timeline
Media Buyer/Digital Marketing Assistant
Projected Growth Consulting
05.2023 - Current
PPC Specialist/Freelancer
N/A
08.2022 - 04.2023
Operations Manager
Eb3snowremoval
01.2019 - 08.2023
Some College (No Degree) - Marketing
Carthage College
- Google Search Ads Certification
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