ANTHONY WORREL
Salisbury,NC
Summary
Performance-oriented Sales Leader offering an exceptional record of achievement over a 10-year career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
10
10
years of professional experience
Work History
Senior Regional Sales Manager
Circle K
02.2022 - Current
- Consistently finished top 5% month over month by closing new business deals with large multi-unit national accounts driving over $2 million in additional revenue to the bottom line.
- Devise, deploy, and monitor processes to boost long-term business success and grew fuel division EBITA by 10%
- Negotiate RFP, RFQ, and POC opportunities to deliver against sales objectives.
- Implemented a new training program to assist the sales team in reducing sales cycle time by 50% and increasing close ratio to 67%
- Developed creative processes to enhance sales productivity through pipeline management, CRM tools, and education, increasing customer acquisition by 10%
- Supervise and coordinate daily activities of B2B Fleet Card Inside Sales and Outside Sales teams to ensure projected sales forecast is achieved.
Senior District Sales Manager
Frito-Lay
10.2021 - 02.2022
- Oversaw a team consisting of District Sales Managers, Route Sales Representatives, and Merchandisers in a District with over 100 national accounts, achieving a weekly sales plan of over $900k and over $50M annually.
- Interacted with customer’s key decision makers and effectively sell in/execute sales programs and initiatives which increased YOY sales by $2 Million.
- Coach District Sales Managers on RSRs best practices to successfully sell against baseline and promotional opportunities.
- Partner with the product supply team to create accurate forecasts based on promotions and historical performance to ensure product availability and achieve 95% in stock.
District Sales Manager
Frito-Lay
10.2016 - 10.2021
- Oversaw a team consisting of Route Sales Representatives and Merchandisers in a District with over 160 accounts, achieving a sales plan of over $13M annually – on target to exceed YOY sales by 18%
- Exceeded sales target for 2020 by over $531K (+10% YOY) by building and executing territory sales plans, resulting in expanded market share on targeted product lines
- Boosted account call growth by 13% by conducting annual contract meetings with account directors, utilizing innovative products, and strategically placing equipment to maximize market share
- Led the Region in SAS (Service as Scheduled) at 99.8% by implementing a new service template for RSRs to utilize and identify service opportunities.
Route Sales Representative
Frito-Lay
10.2013 - 10.2016
- Sold and merchandised Frito-Lay's complete line of products to convenience stores, gas stations, and large grocery stores in a territory, achieving $16K weekly and $900K annually
- Prospect new clients and maintain relationships with existing customers, including discovering needs, explaining products, and stocking displays to generate interest and sales which allowed me to exceed sales plan year after year by 10%
Education
Bachelor of Science - Business Marketing Management
Western Governors University
Salt Lake City, UT06.2019
Skills
- Client Relationship Management
- Sales Tactics
- Sales Team Development
- Revenue Generation
- Strategic Vision
- Articulate Communication
- Interpersonal Communication Skills
- Client Account Management
- Direct Sales
- Strategy Development
- Marketing and Promotional Campaigns
- Process Change and Implementation
Accomplishments
• Managing all aspects of CPG retail operations, leading dozens of territory sales representatives, and merchandisers with annual sales of over $50M, which exceeded sales goals and YOY sales in 2021.
• Maintaining a district staff by recruiting, selecting, orienting, and training sales professionals in a multi-territory retail environment, including recruiting at mass hiring events, college recruiting events, and specific local hiring.
• Driving performance by coaching and developing new hires into successful producers and leaders, which included sales representatives achieving salesperson of the year awards.
• Managing multiple projects, including a massive reengineering and product ordering change project, which positively impacted 63 salespeople, four company facilities, 53 fleet changes, and over 400 customers.
Timeline
Senior Regional Sales Manager
Circle K
02.2022 - Current
Senior District Sales Manager
Frito-Lay
10.2021 - 02.2022
District Sales Manager
Frito-Lay
10.2016 - 10.2021
Route Sales Representative
Frito-Lay
10.2013 - 10.2016
Bachelor of Science - Business Marketing Management
Western Governors University