Antonia Caruana
Pawtucket,RI
Summary
Copywriter, narrative and game designer shaping brand voice and storytelling in the toy and games industry. Highly adaptable with a range of experience across all points of brand communication, from the physical product to its marketing campaign.
Overview
11
11
years of professional experience
Work History
Narrative and Game Designer
Hasbro
Pawtucket, RI
09.2022 - Current
- Lead storytelling, world building, and game design for board games across Hasbro's portfolio.
- Combine technical UX and creative writing to create clear, engaging (and fun!) game rules, packaging, and card content.
- Establish brand voice and maintain brand bibles and marketing strategy documentation for global brands like Monopoly, as well as new titles.
- Manage relationships with external licensing partners, like Disney and NBC Universal, to ensure alignment with brand objectives.
- Manage cross-functional team to cultivate positive culture and streamline collaboration in games organization; organize events, programs, and convention participation.
Freelance Copywriter
Jacuzzi
08.2026 - Current
- Developed engaging headlines, descriptions, and calls to action for Jacuzzi marketing assets, targeting both B2B and B2C audiences.
- Tailored tone and messaging for catalogs, brochures, and digital content to enhance brand alignment for Jacuzzi.
- Coordinated with designers and marketers to refine campaign messaging and layout for Jacuzzi projects.
Copywriter
Fisher-Price
East Aurora, NY
06.2019 - 09.2022
- Crafted on-brand copy for marketing communications including brand campaigns, social media posts, and website copy.
- Wrote and edited copy for domestic and multi-language packaging across toy and baby gear product lines.
- Created search-engine-optimized product descriptions for e-retailers, enhancing visibility and engagement on platforms like Amazon.
- Owned digital video concept development and script writing.
Social Media and Marketing Manager
Vineyard Open House Real Estate
Martha's Vineyard, MA
06.2015 - 06.2017
- Managed the brand's social media, redesigned the website, and orchestrated paid advertising campaigns to increased reach and engagement.
- Recruited, interviewed, hired, and trained new interns to support marketing initiatives.
Education
Bachelor of Arts - Communication Studies
Northeastern University
Boston, MA01-2019
Skills
World building & narrative design
Brand voice development
Marketing copywriting
Cross-functional coordination
Adobe Creative Suite
Microsoft Office Suite
Hobbies and Interests
Creative writing, hiking, skiing, dance, garment making, volunteering in classrooms, working with high school students on college admissions essays.
Timeline
Freelance Copywriter
Jacuzzi
08.2026 - Current
Narrative and Game Designer
Hasbro
09.2022 - Current
Copywriter
Fisher-Price
06.2019 - 09.2022
Social Media and Marketing Manager
Vineyard Open House Real Estate
06.2015 - 06.2017
Bachelor of Arts - Communication Studies
Northeastern University