Antonio Mosby
New York,NY
Summary
MBA graduate in Marketing Analytics with experience analyzing customer, marketing, and business data to deliver actionable insights. Skilled in SQL, Python, Excel, Tableau, and Power BI with a background in market research, customer segmentation, pricing strategy, and dashboard reporting. Passionate about using data to solve business problems and support strategic decision-making.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Consultant
Playmaker Software
Queens, United States
09.2025 - 12.2025
- Conducted market research on SaaS pricing strategies to formulate data-driven recommendations that enhance pricing competitiveness.
- Developed a feature-based pricing model with 3 usage tiers and 2 feature tiers for two customer segments.
- Analyzed customer workflows, aligning pricing recommendations with platform usage to meet specific business needs.
- Presented pricing recommendations supported by market research and customer segmentation.
Marketing Consultant
Adirondack Creamery
Queens, United States
09.2025 - 11.2025
- Analyzed 2024-2025 distributor sales data to identify regional growth opportunities and distribution trends.
- Evaluated store performance across 3 retail segments, identifying that large chains accounted for 66% of product volume while independents represented 21.7%.
- Developed 3 customer personas using demographic and retail data to support targeted marketing recommendations.
- Recommended a $50K integrated marketing strategy projected to generate $25K - $34K in additional annual revenue per store.
Digital Marketing & Analytics Assistant
Health, Wellness & Integrated Care
Las Vegas, United States
06.2022 - 06.2025
- Built and maintained multi-year event performance dataset in Excel (2022-2025) tracking RSVPs, attendance, engagement, and outreach metrics, providing ROI analyses and year-over-year growth reports to inform organizational planning and marketing strategies.
- Implemented QR code attribution tracking systems and developed interactive Microsoft Power BI dashboards to monitor attendee behavior trends.
- Implemented QR code attribution tracking systems and developed interactive Microsoft Power BI dashboards to analyze attendee behavior trends, enhancing data-driven decision-making.
Education
MBA - Marketing Analytics
St. John's University
Jamaica, NY 09.2025 - 05.2026
Bachelor of Science - Marketing
St. John's University
Jamaica, NY 09.2021 - 05.2025
Skills
- Market research
- Data analysis
- Pricing strategy
- SQL
- Microsoft Excel
- Power BI
- Tableau
- Python
Timeline
MBA - Marketing Analytics
St. John's University
09.2025 - 05.2026
Marketing Consultant
Playmaker Software
09.2025 - 12.2025
Marketing Consultant
Adirondack Creamery
09.2025 - 11.2025
Digital Marketing & Analytics Assistant
Health, Wellness & Integrated Care
06.2022 - 06.2025
Bachelor of Science - Marketing
St. John's University
09.2021 - 05.2025