Anushree Ganguly
Long Valley,NJ
Summary
Accomplished product leader with 19+ years in Retail, Healthcare, and Telecom sectors. Specializes in creating customer-centric, Gen AI-driven platforms that have significantly reduced churn and generated over $25M in revenue. Proven track record in guiding product strategy and managing high-performing teams to foster business expansion.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sr. Experience Manager
Verizon
Basking Ridge, NJ
01.2018 - Current
- Improved conversion rates by 35% through launch of Gen-AI powered multiline upgrade experience, while reducing cart abandonment by 22%.
- Drove 20% year-over-year growth in postpaid accounts via development of digital migration path for Verizon prepaid customers.
- Led cross-functional teams in engineering and marketing, resulting in annual conversion rate improvements of 5%.
- Integrated churn prediction models into intelligent offer engine, proactively retaining at-risk customers with personalized incentives.
- Enhanced MVP decision-making through user interviews and A/B testing of roadmap features.
- Mentored three associate PMs and directed cross-functional pods comprising 10 to 15 members.
Sr. Business Analyst
Anthem
Virginia Beach, VA
09.2016 - 01.2018
- Collaborated with engineers and business teams to establish efficient workflows for claims adjudication.
- Decreased HIPAA non-compliance incidents by 40% within one year through quality assurance initiatives.
- Modernized legacy claims platform through gap analysis, positively impacting over 20 million members.
- Mentored junior analysts, resulting in a 25% improvement in team performance metrics.
Sr. Business Analyst
CVS Pharmacy
Florham Park, NJ
08.2015 - 09.2016
- Played a crucial role in CVS’s integration of Target’s pharmacy across over 1,600 locations.
- Led cross-functional requirements gathering sessions that improved operational efficiency by 20%.
- Facilitated stakeholder workshops for data transition, reducing scope creep by 25% and ensuring timely project delivery.
- Worked with teams to create scalable architecture that minimized system downtime by 50% via Agile methods.
- Documented new processes and dependencies, shaping CVS’s product roadmap following integration.
- Transformed promotional strategies with data insights, achieving a 15% rise in average transaction value.
- Developed KPI dashboard that enhanced visibility and sped up reporting accuracy by 15%.
Global UAT Manager
Johnson & Johnson
New Brunswick, NJ
01.2014 - 08.2015
- Orchestrated UAT strategy and execution for J&J’s global CDD platform deployed in over 40 countries.
- Engaged with Product Owners, Analysts, and Compliance teams to validate user stories and acceptance criteria.
- Proactively identified usability issues early in sprints, informing backlog modifications and roadmap strategies.
- Developed global testing framework and onboarding process, accelerating feedback loops by 30% across 15 nations.
- Conducted user journey testing that provided localized insights for enhancing due diligence workflows.
- Provided informed go/no-go recommendations based on regression analysis aligned with project goals.
UAT Test Lead
TD Bank Financial Group
Mount Laurel, NJ
06.2012 - 12.2013
- Led UAT efforts for enterprise AML solutions, focusing on transaction monitoring and customer risk profiling.
- Partnered with cross-functional teams to ensure user story validation and compliance with regulatory mandates.
- Conducted comprehensive user journey tests, generating feedback that drove major feature improvements.
- Actively participated in sprint reviews, advocating for users by addressing workflow inefficiencies and training deficiencies.
Sr. Quality Analyst
Accenture
Boston, MA
06.2006 - 06.2012
- Assessed existing system processes, offering strategic recommendations for improvements.
- Executed exploratory and integration testing during initial prototyping stages, yielding valuable feedback for expedited iterations.
- Partnered with developers and PMs in backlog grooming to optimize user stories and acceptance criteria.
Education
Bachelor in Engineering - Computer And Information Sciences
University Institute of Technology
Bhopal06-2006
Skills
- Product strategy and roadmapping
- Churn reduction and retention
- GTM execution
- Agile methodologies
- Cross-functional team leadership
- KPI definition and A/B testing
- Financial forecasting
- Tools: Jira, Confluence, Tableau, Figma, Adobe Analytics
Accomplishments
- Delivered Gen-AI-driven multiline upgrade experience with 35% increase in conversions and 25% faster sessions.
- Launched first digital prepaid-to-postpaid migration platform; unlocked 20% YoY growth in postpaid plans.
- Reduced churn by 15% and retained $25M through predictive offer engine for at-risk Verizon customers
- Spearheaded a task force that identified and rectified a critical bottleneck in claims processing, increasing process speed by 20% and improving cash flow.
- Led UAT and enhancements for AML platform at TD Bank, improving alert triage by 28%
Certification
- Certified Scrum Product Owner (CSPO)
- SAFe Agilist (Scaled Agile Framework)
- Pragmatic Institute – Product Management
- Product School – Advanced Product Management
- Six Sigma Certified
Timeline
Sr. Experience Manager
Verizon
01.2018 - Current
Sr. Business Analyst
Anthem
09.2016 - 01.2018
Sr. Business Analyst
CVS Pharmacy
08.2015 - 09.2016
Global UAT Manager
Johnson & Johnson
01.2014 - 08.2015
UAT Test Lead
TD Bank Financial Group
06.2012 - 12.2013
Sr. Quality Analyst
Accenture
06.2006 - 06.2012
Bachelor in Engineering - Computer And Information Sciences
University Institute of Technology