Anyan Luo
Summary
Creative and dynamic individual with a background in communication roles and a passion for bringing artistic insights to storytelling. Experienced in using artistic approaches to shape brand narratives. Seeking copywriting opportunities to merge creativity with strategic brand messaging.
Overview
2
2
years of professional experience
Work History
New Media Intern & Live Performance Assistant
Shanghai Media Group, Classical 94.7
2021.05 - 2021.10
- Authored event promotion proposals and social media posts, achieving over 3000 hits.
- Conducted interviews with world-famous musicians and crafted press releases.
- Initiated a promotional documentary project for 94.7, shooting and editing the documentary. It was later released on 94.7's official social media platforms.
- Assisted in the on-site execution of two major music events, coordinating the performance schedule for 500 performers.
Production Intern
Publicis Luxe
2022.06 - 2022.11
- Engaged in advertising production projects for the French cosmetic brands Guerlain, Lancôme, and Yue Sai.
- Managed production scheduling and communication with internal departments.
- Communicated with clients and conveyed timely feedback to ensure satisfactory delivery of projects.
- Oversaw the quality and quantity of work by external production vendors.
Public Relations Intern
Weber Shandwick
2023.02 - 2023.06
- Engaged in original content planning and brand brainstorming.
- Translated Nike product press releases and related paperwork.
- Assisted in organizing events at the Nike campus in Shanghai.
Education
Master of Science - Advertising
Boston University
Boston, MA01.2025
Bachelor of Fine Arts - Film And TV
Tongji University
Shanghai, China07.2023
Skills
- Creative Writing
- Brand Messaging
- Video Production
- Campaign Organization
Production Experience
Creative Sci-Fi Short: X =?
- Director， Writer
- Created a Sci-Fi short film to reflect how digital media regulation would damage people's collective memory of Covid-19.
Documentary: A Little Less Conversation
- Director ，Cinematographer
- Discovered the topic about the removal and replacement of the old-house areas in Shanghai, China.
- Established cooperation with the cultural organization '51 Personae' .
- Organized a field trip to the old-house neighborhoods, interviewed local people, and filmed the documentary.
- Recorded a podcast episode in Shanghai dialect with the members of 51 Personae.
Extracurricular Activities
Publicity Department, Tongji University
- Reported on the latest campus news and authored a feature article, acknowledged by China Daily, one of the nation's foremost publishing institutions.
- Received the honor of "Outstanding Student Journalist of Tongji University, 2020" awarded by the Publicity Department.
Hobbies and Interests
- Photography
- Rock Climbing
Timeline
Public Relations Intern
Weber Shandwick
2023.02 - 2023.06
Production Intern
Publicis Luxe
2022.06 - 2022.11
New Media Intern & Live Performance Assistant
Shanghai Media Group, Classical 94.7
2021.05 - 2021.10
Master of Science - Advertising
Boston University
Bachelor of Fine Arts - Film And TV
Tongji University
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