Anyela Hernandez
Denver,CO
Summary
Global commercial executive with 20+ years of experience leading revenue growth, market expansion, and strategic partnerships across Latin America and the U.S. Deep expertise in food manufacturing, QSR, foodservice, retail, and distribution. Track record of generating more than $350M in incremental revenue, negotiating enterprise-scale supply agreements, expanding into 20+ countries, and building high-performing cross-functional teams. Bilingual in English and Spanish.
Overview
2027
2027
years of professional experience
2
2
Languages
Work History
National Accounts Manager • Mountain Region Market Developer Manager • Field Marketing Manager
Vivaro Corporation
Associate Sales Director – Latin America
Leprino Foods
01.2014 - Current
- Lead commercial strategy across Latin America for the world's largest mozzarella cheese manufacturer, driving market expansion, distributor development, and strategic customer relationships.
- Grew regional revenue 514% and volume 589% over 10 years
- Improved gross margins from 11% → 28% through pricing and portfolio strategy
- Negotiated Leprino’s largest international agreement (24% CAGR)
- Expanded operations to 20+ countries, building a nearly $500M region
- Secured major QSR long term partnerships: Pizza Hut, Domino’s, Little Caesars
- Scaled key accounts (e.g., $1.8M → $16M) and reversed severe margin erosion
- Delivered 21% annual growth through deeper market penetration
- Led competitive intelligence shaping product, pricing, and regulatory strategy
Key Account Manager
PepsiCo
01.2011 - 01.2014
- Managed strategic national accounts across Drug, Grocery, and Multicultural channels.
- Delivered 65% volume growth in one month and $400K in incremental sales through a Walgreens cause-marketing campaign.
- Grew the coffee category by 16% through joint business planning and category management.
- Expanded market share at Walgreens, CVS, and Rite Aid via customer-specific commercial programs.
- Developed Customer Development Agreements that accelerated multicultural market penetration.
- Advanced marketplace initiatives and promotions to build brand development and maximize brand performance.
- Undertook program management including customizing POS elements and the proper execution within the field.
Vice President, National Accounts – Special Sales
Vivaro Corporation
01.2005 - 01.2010
- Expanded the national account portfolio from 10 to 23 major accounts within one year.
- Increased prepaid long-distance revenue from $1.1M to $1.9M in 12 months.
- Led national account strategy, forecasting, profitability, and channel marketing.
Education
MBA - Marketing & Publicity
Universidad Politécnico Grancolombiano
Bogota ColombiaB.A. - Marketing & Publicity
Universidad Politécnico Grancolombiano
Skills
- International Sales Leadership
- Commercial Strategy
- Business Development
- Key Account Management
- LATAM Expansion
- Contract Negotiation
- Revenue Growth
- Foodservice & QSR
- Retail & Distribution
- Cross-Functional Leadership
- Go-to-Market Strategy
- Strategic Partnerships
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Associate Sales Director – Latin America
Leprino Foods
01.2014 - Current
Key Account Manager
PepsiCo
01.2011 - 01.2014
Vice President, National Accounts – Special Sales
Vivaro Corporation
01.2005 - 01.2010
B.A. - Marketing & Publicity
Universidad Politécnico Grancolombiano
National Accounts Manager • Mountain Region Market Developer Manager • Field Marketing Manager
Vivaro Corporation
MBA - Marketing & Publicity
Universidad Politécnico Grancolombiano