Anyssa Gonzalez
4977 Walnut Street | Riverside,CA
Summary
Passionate and creative multimedia journalist with a can-do attitude and an energetic personality. Willing to tackle projects to increase brand awareness, and enhance public relations. Works quickly and efficiently, with great attention to detail, and offers superb writing and editing skills.
Overview
6
6
years of professional experience
Work History
Social Media Intern
Kandy Cocktail
Riverside, CA
03.2024 - Current
- Creating and executing social media campaigns to increase brand awareness.
- Creating reports summarizing performance metrics such as impressions, clicks, likes, and shares.
- Developing content for various social media platforms, including Facebook, Instagram, YouTube, and TikTok.
- Continuously increasing followings and views from Pinterest and YouTube. Pinterest began with 3,000 views, now at 2 million, with 3,300 followers, and YouTube at 125,500 views and 1,920+ subscribers.
Journalism Intern
A.L.I.E.N Entertainment
Cumberland, WI
07.2023 - 06.2024
- Successfully executed all responsibilities remotely from Riverside, California, demonstrating strong self-management and digital collaboration skills.
- Researched and developed original story ideas on music, art, and cultural trends, aligning content with A.L.I.E.N. Entertainment’s editorial vision.
- Wrote, edited, and published articles across company websites and social media platforms, contributing to a 30% increase in readership, and a 14.2% boost in engagement.
- Designed custom graphics using Canva to enhance visual appeal and support brand consistency across online articles.
Assistant Website Administrator
California Baptist University
Riverside, CA
09.2022 - 12.2023
- Maintained cohesive, visually appealing web content that aligned with the high design standards of student-run publications.
- Published digital versions of newspaper and magazine stories, ensuring consistent formatting and layout, contributed to a 10% increase in readership.
- Implemented innovative content posting strategies to expand online audience reach and engagement.
Website Manager
Public Relations Student Society of America
Riverside, CA
09.2022 - 12.2023
- Supported successful event coordination through strategic scheduling and streamlined logistics, enhancing campus engagement and turnout.
- Managed digital registration systems using QR codes and sign-ups, ensuring efficient tracking and participation of students and faculty.
- Boosted online visibility by applying SEO best practices, contributing to improved search engine rankings, and broader reach for institutional websites.
Assistant News Editor
California Baptist University
Riverside, CA
09.2022 - 12.2023
- Co-developed in-depth reporting pieces ranging from investigative news to arts and entertainment features, strengthening editorial impact and narrative depth.
- Tracked real-time news developments from multiple outlets to ensure timely, informed coverage.
- Ensured accuracy and credibility through diligent fact-checking and verification using trusted reference sources.
Editor-in-Chief
California Baptist University
Riverside, CA
09.2021 - 05.2022
- Led the creative direction and production of the 70th volume of the university yearbook, uniting a team of writers, designers, and photographers to deliver a compelling, deadline-driven publication.
- Introduced concise, visually engaging storytelling formats that elevated the reader experience, earning national recognition: 3rd place for Yearbook of the Year and 2nd for Best Sports Page/Spread at the Pinnacle Awards.
- Collaborated closely with Walsworth Yearbook Company to craft a cohesive visual and editorial vision, resulting in 4th place for Yearbook Cover Design at the Peacemaker Awards.
Section Editor
California Baptist University
Riverside, CA
09.2019 - 04.2021
- Streamlined editorial processes by analyzing workflows and recommending improvements that enhanced team efficiency.
- Drew inspiration from campus culture and social media trends to generate timely, relevant story ideas that resonated with student audiences.
- Contributed to editorial excellence by offering constructive feedback on drafts, helping to uphold a consistent standard of quality across published work.
Education
Bachelor of Arts - Journalism & New Media
California Baptist University
Riverside, CA12.2022
Skills
- Attention to detail
- Ethical journalism
- Editorial management
- Blog writing
- Photography
- Interviewing strength
- Strong writing and editing
- Team collaboration
- Social media marketing
- Graphic design
Timeline
Social Media Intern
Kandy Cocktail
03.2024 - Current
Journalism Intern
A.L.I.E.N Entertainment
07.2023 - 06.2024
Assistant Website Administrator
California Baptist University
09.2022 - 12.2023
Website Manager
Public Relations Student Society of America
09.2022 - 12.2023
Assistant News Editor
California Baptist University
09.2022 - 12.2023
Editor-in-Chief
California Baptist University
09.2021 - 05.2022
Section Editor
California Baptist University
09.2019 - 04.2021
Bachelor of Arts - Journalism & New Media
California Baptist University
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