Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic

Anyssa Villegas

Austin,TX

Summary

Enablement Leader with 7+ years of experience designing and executing full-cycle enablement strategies that accelerate sales readiness, drive revenue growth, and improve sales rep performance. Proven ability to act as a trusted strategic advisor to senior leadership, build enablement frameworks aligned with GTM priorities, and influence cross-functional stakeholders to deliver cohesive and measurable learning solutions at scale.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Director, Training & Enablement

Olly Olly
Austin, TX
11.2024 - Current
  • Led CRM migration (Sellfire to HubSpot) in partnership with RevOps and drove 100% global adoption across sales teams.
  • Developed and launched the company's first structured onboarding and continuous learning programs, reducing new hire ramp time by 21%.
  • Create and maintain onboarding materials, live trainings, and playbooks tied to GTM campaigns.
  • Partner cross-functionally with Sales, Product, and Marketing to ensure consistent enablement across launches.
  • Leveraged rep feedback and performance data to iterate on enablement content and improve outcomes.

Sales & Product Enablement Manager

The Knot Worldwide (The Knot & WeddingWire)
08.2021 - 11.2024
  • Launched the first-ever enablement program for Account Management, improving upsell volume by 17% and client renewal rates by 12%.
  • Designed training and coaching resources to support GTM shifts, including the Starter Package and free-tier rollout across major wedding platforms.
  • Built and deployed Rise360 eLearning modules that led to a over a 25% improvement in objection handling and sales call conversion.
  • Created cross-functional playbooks, talk tracks, and outbound templates in partnership with Marketing, Product, and RevOps.

Sales Training Manager

GoDaddy
Austin, TX
09.2018 - 08.2021
  • Reduced sales rep ramp time by 23% and increased new hire revenue/rep/day by 15% through redesign of onboarding programs.
  • Developed and launched GoDaddy's first fully virtual, global onboarding experience during the COVID-19 pandemic.
  • Coached reps in call strategy and closing techniques, contributing to 10% local business account growth.

Sales Representative

Main Street Hub
Austin, TX
10.2017 - 09.2018
  • Achieved an ASP of $718 and ranked in the top 20%.
  • Mentored new hires and led daily performance recaps to reinforce a culture of accountability and excellence.
  • Provided peer coaching and contributed to CRM-driven sales process alignment post-acquisition by GoDaddy.

Education

Bachelor of Science - Communication Sciences And Disorders

University of Texas At Austin
Austin, TX
05-2014

Skills

  • End-to-End Enablement Strategy
  • GTM & Product Launch Alignment
  • Sales Onboarding & Upskilling
  • Cross-Functional Stakeholder Engagement
  • Gong, Salesforce, HubSpot, Jira, Confluence
  • Learning Design (eLearning, Micro, Live, Virtual)
  • Sales Metrics & Performance Analysis
  • Sales Methodologies

Certification

  • Rise360 Learning Design (Articulate Suite)
  • Instructional Design (ATD Learning)
  • Maximizing Engagement in the Classroom (ATD Learning)

Timeline

Director, Training & Enablement

Olly Olly
11.2024 - Current

Sales & Product Enablement Manager

The Knot Worldwide (The Knot & WeddingWire)
08.2021 - 11.2024

Sales Training Manager

GoDaddy
09.2018 - 08.2021

Sales Representative

Main Street Hub
10.2017 - 09.2018

Bachelor of Science - Communication Sciences And Disorders

University of Texas At Austin

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