April Alicea
Rochester,NY
Summary
Skilled Branch Manager with outstanding knowledge of bank operations. Especially adept at handling cash transactions interacting with individual and business clients and seeking amicable solutions. Specialize in achieving production goals and maintaining solid customer relations. Friendly and adaptable professional with remarkable leadership and program management skills.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Branch Manager
Citizens Bank
07.2019 - Current
- Excels at safely and effectively tracking cash deposits.
- Follows all credit and financing policies and procedures.
- 100% compliance with state and federal banking regulations.
- Manages over 1000 customers in high traffic branch downtown Rochester.
- Increased and generated new business up to 130%.
- Opened 150 new acquisitions in 1 quarter. (3 month period)
- Manages 10-12 tellers, bankers, financial advisors, partners.
- Introduce seminar to prevent fraud prevention in community for our customers.
- Provides client support as needed and works to resolve client matters.
- Performs & successfully passes periodic internal audits of banking procedures.
- Oversees daily operations and addresses any staffing issues and prepared staff schedules.
- Analyzes market trends and used data to set office goals.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Improves customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Implement's effective sales strategies to achieve branch targets and exceed expectations consistently.
- Oversees daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Evaluates employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within team.
- Strengthens relationships with key clients, securing long-term partnerships and driving revenue growth.
- Collaborates with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Manages branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Interview's and hires talented individuals with top-level strengths, improving organizational talent, and skill set.
Store Manager/District Trainer
Sneaker Villa
02.2012 - 07.2019
- Mentored new store managers within district, sharing best practices and providing guidance for smooth transition into their leadership roles.
- Implemented innovative merchandising displays to maximize product visibility, leading to increased sales revenue.
- Increased overall store performance by 20% by implementing effective sales strategies and exceptional customer service techniques.
Interim District Manager
DTLR, Inc
12.2017 - 03.2018
- Supervised 9 locations to enforce high-quality standards of operation.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within district.
- Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Boosted employee morale by creating positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
Store Manager
Rainbow Apparel
01.2000 - 02.2012
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Reduced operational risks while organizing data to forecast performance trends. Inventory results under 1%shrink annually top rating in company.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Team Leader
Target
08.2006 - 11.2006
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Supervised Grand Opening with 100+ employees.
Education
High school or equivalent - Business
Churchville High School
Rochester06.2001
Skills
- Branch Operations Management
- Excellent time management skills
- Business Relationship Management
- Strategic Planning
- Employee Development Coaching and Mentoring
- Compliance Reporting and Federal Regulations
- Client Relationship Management
- Audit preparation
- Sales Leadership
- Strong team-builder
- Bank security expert
- Cash handling expertise
Accomplishments
- Grew new accounts 130% in only 3 months.
- Improved employee satisfaction and reduced turnover 0% for 36 months.
- Received the "Fraud Stopper” award for exemplary performance in catching major fraud 3 times in 2023.
- 97% customer satisfaction score in low income CRA area
- Awarded most improved in sales increase in the organization 2017
Certification
Certified Notary Public & NMLS
Affiliations
- Junior Achievements program
Timeline
Branch Manager
Citizens Bank
07.2019 - Current
Interim District Manager
DTLR, Inc
12.2017 - 03.2018
Store Manager/District Trainer
Sneaker Villa
02.2012 - 07.2019
Team Leader
Target
08.2006 - 11.2006
Store Manager
Rainbow Apparel
01.2000 - 02.2012
High school or equivalent - Business
Churchville High School