April Brown
Troutman,NC
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
Stansberry Research
06.2020 - Current
- Manages company’s top-performing direct mail and email campaigns exceeding performance goals and generating over $37.9 million in revenue YTD
- Collaborates with cross-functional team to establish successful execution of projects and campaigns.
- Tracked and reported on marketing campaign responses.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Account Manager
BrightView Landscaping
10.2019 - 04.2020
- Managed portfolio of 25 accounts totaling $1.5 million in annual sales.
- Contacted regular and prospective customers to explain product features and solicit orders.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
- Analyzed and reported on customer activity, business trends and areas of concern.
- Managed accounts to retain existing relationships and grow share of business.
- Prepared sales presentations for clients showing success and credibility of landscaping services.
Hotel Sales Manager
Doubletree by Hilton BWI Airport
10.2018 - 10.2019
- Arranged and coordinated sales calls with prospective clients to generate $1.5 million in business for hotel.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Implemented and created promotions to stimulate repeat business and attract new business travel accounts.
- Utilized revenue management techniques to negotiate room rates and function space commitments to enhance hotel's financial performance.
- Organized promotional events and interacted with community to increase sales volume.
Local Sales Manager
BridgeStreet Global Hospitality
10.2016 - 09.2018
- Managed sales efforts for the Baltimore region, including over 10 properties with over $4.1 million in revenue annually
- Introduced prospective tenants to types of units available and performed tours of premises.
- Generated leads through cold calls and referrals.
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
- Evaluated and recommended changes in rental pricing strategies to remain competitive in market.
- Maintained original leases and renewal documents in digital and hardcopy format.
- Generated professional networks by engaging in professional, industry and government organizations.
Education
Bachelor of Arts - Communications
University of Maryland Global Campus
Hyattsville, MD12.2009
Skills
- Analytical thinking
- Email marketing
- Marketing campaign tracking
- Negotiation and persuasion
- Customer service
- Sales operation
- Key account development
Timeline
Marketing Coordinator
Stansberry Research
06.2020 - Current
Account Manager
BrightView Landscaping
10.2019 - 04.2020
Hotel Sales Manager
Doubletree by Hilton BWI Airport
10.2018 - 10.2019
Local Sales Manager
BridgeStreet Global Hospitality
10.2016 - 09.2018
Bachelor of Arts - Communications
University of Maryland Global Campus
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