April Garcia

Communal Coffee – Retail Buyer and Merchandiser.

November 2024 – Present.

• Curate and source unique, trend-driven products to enhance the retail experience and align with brand identity.
• Manage vendor relationships, negotiate pricing, and oversee inventory purchasing to optimize margins, and minimize waste.
• Develop and execute visual merchandising strategies to create an engaging in-store shopping environment.
• Analyze sales performance and customer purchasing trends to make data-driven buying decisions.
• Collaborate with the marketing team to align product selection with seasonal campaigns and promotions.
• Oversee inventory levels, replenishment, and markdown strategies to maximize profitability.

September 2022 – November 2024.

• Design and execute engaging visual displays to enhance customer experience, and drive sales.
• Stay updated on current fashion trends to style mannequins, and curate in-store presentations.
• Implement strategic merchandising techniques to increase Units Per Transaction (UPT), and Average Transaction Value (ATV).
• Collaborate with the team to execute floor sets, receiving over five 'Proud Of' awards for outstanding execution.
• Conduct training sessions to educate team members on visual merchandising principles.

Fashionphile – Buyer.

June 2022 – September 2022.

• Conducted in-depth research on luxury brands to establish authentication standards.
• Evaluated and appraised high-end, pre-owned accessories, ensuring accuracy and efficiency in pricing.
• Assisted in developing authentication processes for designer handbags, watches, and accessories.
• Analyzed market trends to determine resale value and purchase margins.

November 2019 – June 2022.

• Managed daily operations across three departments, overseeing merchandising, sales strategies, and team development.
• Collaborated with the Visual Manager to execute seasonal displays and optimize floor plans.
• Analyzed sales data to identify trends and implement strategies to maximize revenue.
• Led and trained team members to enhance customer experience, driving a high-performing sales culture.
• Managed inventory, markdowns, and restocking, ensuring efficient product turnover.
• Championed an omni-channel experience, integrating in-store and digital strategies to enhance engagement.