APRIL NELSON

Supported the EVP of Global Products & Solutions and the Global Software Organization, attending all function meetings, providing executive communications strategy support, internal and external campaign design, and execution on major company partnership announcements.

• Worked with Marketing and PR Partners in development of Global Communications Plans
• Arranged personal image transformation, which included media training for function leaders
• Hired and managed vendors to capture impactful corporate photography and video for storytelling
• Helped coordinate and promote internal and external thought leadership speaking opportunities.
• Worked with PR agency partners on digital content packaging for global press release and supervision of industry interviews
• Amplified published media content across internal and external social channels
• Wrote, submitted and managed Executive awards entries
• Managed executive social media account
• Leveraged cross functional relationships to distribute messaging to global employees
• Brand Ambassador
• Coordinated Quarterly function All Hands meetings, both domestic and international handling scheduling, distributing invitations, and coordinating Audio/Visual support and post meeting communications. Q3 meeting netted over 50% increase in audience participation.
• Wrote and distributed function Org Announcements
• Collaborated with function leaders, designing communications plans for strategic initiatives, to drive measurable outcomes and deeper relationships with cross-functional teams
• Gathered and synthesized metrics, implemented recommendations to define, structure and execute future initiatives.

Hired to help build first communications team for the global Buildings & Systems Engineering function.

• Managed team of 7, including 2 Supervisors, 2 Specialists, 3 Administrative Assistants
• Worked closely with BaSE leadership, providing guidance and building framework for communications deliverables on global initiatives, projects, and Global Town Halls
• Worked with HR Culture & Change team to develop culture initiatives that improved BaSE employee culture scores
• Formed BaSE Culture Club and organized quarterly culture events featuring procured external speakers
• Authored, edited, and directed daily digital communications with vital updates for BaSE field teams pertaining to safety, environmental and regulatory compliance
• Created/Edited bi-monthly BaSE Bulletin

Liaison between Employee Communications and internal clients, including Corporate Transportation, the UPS Foundation, and the HR Diversity & Inclusion team, to deliver enterprise communications and targeted messaging.

• Communicated regularly with clients to understand needs while providing high level of expertise.
• Developed and enhanced client results by leveraging project and process management expertise, which decreased equipment management spending for Corporate Transportation by at least 10% year over year.
• Streamlined communication efforts for Corporate Transportation, by providing data analytics and finding more effective communication platforms for Hub and Feeder messaging

Met with cross functional partners, and external stakeholders to establish communications goals, and manage projects with budgets up to $200k

• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
• Vetted, hired and supervised creative vendors, submitting rough cuts and drafts to clients and management to gain approval
• Worked with corporate legal, brand, and marketing teams to ensure compliance across campaigns and projects
• Acted in self-directed capacities to resolve issues and implement tailored communications and non-communications strategies for clients, including process improvement plan for Corporate Transportation, which saved over $1 million in green dollar expenditures and improved customer service scores with contract carriers
• Planned logistics of onsite and offsite video productions involving Executive Leadership Team members, including preparations for Annual UPS Management Conference