April Nelson
Mesa
Summary
National Seasoned Sales/Design Manager with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with employees, customers and clients for sustained business growth.
Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
22
22
years of professional experience
Work History
National Design/Sales Manager
Sun Mountain Custom Doors
Mesa,Az
02.2024 - 01.2026
- Training of new hires/account & showroom managers throughout the Country.
- Traveled 80% monthly.
- Project Managed and completely designed of new construction/remodels of our showrooms Nationally.
- Actively prospect and generate new leads through networking, referrals, cold calling, B2B, and outreach activities.
- Build and maintain strong referral partnerships with real estate agents, designers, architects, home owners and existing clients.
- Hiring and firing of employees within all showrooms.
- Exceptional networking and relationship-building abilities.
- Strong prospecting and lead generation skills.
- Persuasion and negotiation skills to convert prospects into clients.
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed 11 showrooms Nationally, which included training, branding, and overseeing sales goals.
- Planning of all National events with designers, architects, and contractors for 11 showrooms.
- Overseeing of all branding within all the showrooms.
- Traveled Nationally to showrooms, to schedule and present for our company via lunch& learns/ meetings and relationship building.
- Implemented CRM systems to streamline sales processes and improve customer relationship management.
- Developed sales strategies to increase market penetration and drive revenue growth.
- Conducted regular sales meetings to review goals, address challenges, and foster team motivation.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Showroom Sales Manager
Sun Mountain Custom Doors
Scottsdale, AZ
10.2021 - 01.2024
- Lead overall sales quota. Achieved over 2 million in sales through outbound and inbound marketing calls and customer satisfaction. B2B Sales, travel the AZ/NV Territories. Re-established new sales and business with lost customers with elevated customer satisfaction. Help clients with their design needs, design new door styles, work with architects, designers, contractors, homeowners from beginning to end of sales process, document everything in CRM process. Work up quotes through architectural plans and collaborating with customers on design and need. Very knowledgeable with Wood species and Hardware Brands and options. Visited building sites to ensure completion and design were on track until completion of job. Customer Relations is my highest goal.
Store Manager/Design Consultant
Bassett Designer Furniture
Summerlin, NV
11.2019 - 01.2020
- Managed showroom including floor sales, payroll, scheduling, hiring. Trained all employees in sales and design skills. Marketing tactics, B2B, Cold Calling to bring business in, outside sales, by marketing, cold calling, outreach to Architects, designers, real estate agents, etc. conducted daily meetings to monitor growth and goal achievements. Developed marketing plans to drive sales and monitor trends. Knowledgeable in Fabrics, Textiles, Patterns, and Hardware. Achieved high customer service satisfaction ratings
- (Left due to Covid protocols)
Design and Sales Consultant
Bassett Designer Furniture
Lone Tree, CO
- Top in sales and design goal every month. Implemented new sales strategies and marketing growth trends.
Owner
Designs by April
Mesa, AZ
01.2020 - 01.2021
- Owner and operator of Design plans and sales. Designed Key Glee and New Reach offices. B2B all over AZ, Cross collaborated with venders on design and managed all deliveries of furniture, painting, and re-designed office rooms. Custom designed accent and wall décor. Knowledgeable in Fabrics, Patterns, Furniture, Space Planning, Hardware, Stone, and wood products.
Sales/Design Associate
EBCO Inc, DBA- La-Z-Boy Furniture Gallery
Mesa, AZ
02.2011 - 03.2019
- Implemented sales strategies and improvements. B2B, marketing, went out to bring clients in. Lead all store meetings. Developed and implemented “One Stop” Process of in-home sales & order processing, daily appts. In clients homes and businesses, outside sales. Worked with all lead designers on training & market awareness.
- Implemented Canada financing processes for customer base visiting Arizona. Over $1 million in gross sales per year, Lead company in the $100,000 Century Club for over 6 years. Top sales rep 10 years in a row.
Manager/Designer
Poppy's Home Décor
Mesa, AZ
01.2004 - 02.2011
- Assisted with market growth in opening 2 locations. Managed staff of 37 plus employees, performed training and on-boarding of new hires. Handles all purchasing, designing and marketing for store. Created and implemented in-home design programs and classes. Held top sales position and was interviewed by many magazines. Designed all displays for “in-store” appearances.
Education
BBA - Business
Skagit Valley College
Mount Vernon, WA01-1988
MBA - Marketing
Skagit Valley College
Mount Vernon, WA01-1990
Associate of Arts - Interior Design
The Art Institutes
Seattle, WA01-1992
Skills
- Time management
- Customer relationship management
- CRM proficiency
- Objection handling
- Closing techniques
- Online marketing
- Lead generation
- Sales strategies
- Cold calling
- Referral generation
- Prospect qualification
- Territory management
- B2B sales
- Trade show representation
- Sales proposal creation
- Leads prospecting
- Demonstrations
- Industry trends
- Project management
- Territory expansion
- Exceeds sales goals
- Contract negotiation and closing tactics
- Customer relationship building
- Customer service
- Sales consultation
- Customer success management
- Upselling and cross selling
- Sales presentations
- Relationship selling
Accomplishments
- Most Influential Woman Award/ Scottsdale, AZ 2025
- Managed 11 Showrooms & Staff Nationwide
- Ranked #Top10 LaZBoy Nationwide numerous years in a row
- Multi Million $ Writer
- Top in Sales and Management - Bassett Furniture
- Promoted to National Design/Sales Manager- Sun Mountain Door
- Supervised team of 28 staff members.
Timeline
National Design/Sales Manager
Sun Mountain Custom Doors
02.2024 - 01.2026
Showroom Sales Manager
Sun Mountain Custom Doors
10.2021 - 01.2024
Owner
Designs by April
01.2020 - 01.2021
Store Manager/Design Consultant
Bassett Designer Furniture
11.2019 - 01.2020
Sales/Design Associate
EBCO Inc, DBA- La-Z-Boy Furniture Gallery
02.2011 - 03.2019
Manager/Designer
Poppy's Home Décor
01.2004 - 02.2011
Design and Sales Consultant
Bassett Designer Furniture
BBA - Business
Skagit Valley College
MBA - Marketing
Skagit Valley College
Associate of Arts - Interior Design
The Art Institutes