April Nesemeier
Greenville,NC
Summary
Strategic marketing and program leader with 8+ years of experience driving donor engagement, fundraising strategy, and partner growth in the nonprofit sector. Proven track record of developing high-impact campaigns, building donor-facing products, and creating end-to-end engagement journeys that increase retention and lifetime value. Combines strong storytelling, cross-functional collaboration, and project management expertise to deliver measurable results, including 500%+ ROI on fundraising initiatives.
Overview
12
12
years of professional experience
Work History
Program Director
Unseen
Remote
05.2023 - Current
- Promoted from Project Manager → Associate Program Director → Program Director based on performance and leadership impact
- Led global partnership and fundraising strategy, strengthening engagement and expanding program reach
- Developed and executed fundraising campaigns and donor-facing products, achieving 500%+ ROI on partner initiatives
- Designed engagement strategies and communication plans to deepen donor relationships and increase long-term support
- Created content and annual production calendars, aligning messaging across fundraising campaigns and channels
- Collaborated cross-functionally with marketing, creative, and leadership teams to develop compelling campaign narratives
- Produced board reports, executive updates, and performance dashboards to inform strategic decision-making
- Managed department budget and contributed to organization-wide financial planning
- Built and led a high-performing team (7 members, 4 direct reports), fostering a strong culture of accountability and growth
- Optimized workflows, team capacity, and output through system improvements and utilization tracking
- Led organization-wide project management system (Monday.com), enabling scalable campaign execution
- Oversaw development of the organization’s Annual Report, directing content and execution
Associate Program Director
Unseen
Remote
03.2019 - 05.2023
- Provided leadership and direction for Program Team strategy, operations, and execution
- Served as liaison to executive leadership, reporting on program performance and key initiatives
- Led team development efforts, coaching staff and strengthening performance and collaboration
- Oversaw project management operations, including capacity planning, workload distribution, and production tracking
- Acted as system administrator for Monday.com, optimizing workflows and improving team efficiency
- Trained and mentored Project Managers, strengthening campaign execution and delivery standards
- Managed a portfolio of partner organizations, serving as primary relationship owner and strategic advisor
- Guided partners in developing fundraising and marketing strategies aligned with growth goals
- Identified opportunities to increase partner engagement, campaign effectiveness, and overall impact
- Collaborated cross-functionally to deliver high-quality campaigns across print, digital, and video
Project Manager
Unseen
Fargo, North Dakota
11.2017 - 02.2019
- Managed a portfolio of partner accounts, providing strategic guidance to support fundraising and marketing initiatives
- Led end-to-end execution of fundraising and marketing campaigns across print, digital, and video
- Developed project scopes, creative briefs, and service agreements to align stakeholders and ensure successful delivery
- Wrote and edited marketing copy, translating partner stories into compelling donor-facing messaging
- Recruited and directed freelance creatives, ensuring alignment with campaign goals and brand standards
- Managed multiple concurrent campaigns, consistently delivering on time and within scope and budget
- Utilized Monday.com to manage workflows, timelines, and team coordination
- Facilitated creative review processes, incorporating feedback to strengthen final deliverables
- Conducted post-project evaluations to improve campaign performance and team processes
- Participated in annual partner strategy sessions, shaping future fundraising products and campaigns
Marketing Coordinator
Ivie & Associates Inc.
Fargo, North Dakota
07.2015 - 11.2017
- Managed integrated marketing campaigns across print, digital, social, radio, and PR for a national grocery chain
- Coordinated 20–30 concurrent projects, ensuring timely delivery and brand consistency
- Provided creative direction and copywriting for multi-channel marketing campaigns
- Planned and executed campaigns, grand openings, and press events
- Managed marketing budget and presented campaign insights to senior leadership
Media Assistant
Flint Communications
Fargo, North Dakota
02.2014 - 06.2015
- Executed media buys across 30+ publications, optimizing budget allocation
- Coordinated campaign execution across account and creative teams
- Developed competitive analysis reports to inform strategy
Education
Bachelor of Science - Marketing, Management
North Dakota State University
Fargo, ND12-2012
Skills
- Donor Journey Strategy
- Fundraising Campaigns
- Marketing Strategy
- Storytelling & Content Development
- Segmentation & Engagement
- Project Management
- Fundraising Product Development
- Data & Performance Reporting
- Team Leadership
- Workflow & Systems Optimization
Accomplishments
Session Speaker, Asia Region Anti-Trafficking Conference, Bangkok (2019) - Led breakout session on nonprofit messaging strategy
Timeline
Program Director
Unseen
05.2023 - Current
Associate Program Director
Unseen
03.2019 - 05.2023
Project Manager
Unseen
11.2017 - 02.2019
Marketing Coordinator
Ivie & Associates Inc.
07.2015 - 11.2017
Media Assistant
Flint Communications
02.2014 - 06.2015
Bachelor of Science - Marketing, Management
North Dakota State University