Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Generic
April Short
Open To Work

April Short

Rocksprings,GA

Work Preference

Job Search Status

Open to work
Desired start date: Open to discussion

Desired Job Title

Product Line ManagerSales/Marketing DirectorDirector of Sales and Marketing/ CS Manager

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: Rocksprings, GA, US
Open to relocation: Yes

Salary Range

$100000/yr - $200000/yr

Important To Me

Healthcare benefitsCareer advancementPaid sick leave401k match

Summary

Understanding an employee's potential contribution to a business involves recognizing their willingness to learn alongside existing knowledge. Exceptional perception skills facilitate accurate reading of people and situations, fostering relationships across all levels, from CEOs to warehouse staff. My 25+ years in this industry has taught me that the ability to listen, combined with confidence and focus, drives product line success and cultivates a thriving community poised for growth. A balanced approach ensures work performance consistently surpasses expectations for those who choose to invest their trust.

Overview

26
26
years of professional experience

Work History

Product Line Manager

Laticrete International Inc.
Ringgold, GA
08.2023 - Current
  • Facilitated cross-functional collaboration among customer service, plant operations, North American sales teams, and marketing departments to optimize product line performance.
  • Developed comprehensive sample library for architectural and design professionals to support product line integration.
  • Engaged with manufacturer to drive educational efforts at Laticrete, identifying optimal strategies for product packaging and shipping.
  • Currently working closely with marketing to develop digital and advertising campaign to create industry awareness.
  • Mentored junior team members, fostering a culture of continuous improvement and professional growth.
  • Evaluated product performance metrics, implementing corrective actions to optimize portfolio efficiency.
  • Maintained a keen understanding of industry trends, ensuring the company''s products remained relevant in a rapidly evolving marketplace.
  • Implemented robust forecasting methodologies that enabled accurate demand planning and improved inventory management practices.

Sales/Marketing Director

Laminin Industries
Calhoun, GA
01.2023 - 08.2023
  • Maintained ongoing and open communication with strong contractor customer base
  • Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
  • Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
  • Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
  • Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
  • Resolved customer complaints regarding sales and service.

Director of Sales and Marketing/ CS Manager

Ceramic Tool Company
Pewaukee, WI
10.1999 - 12.2022
  • In charge of administrative duties such as all incoming calls, maintaining office supplies, data entry, order entry, and complete file system.
  • Took over continuance and preservation of all customer accounts with calls and visits, anticipating future needs as well as solving specific complaints.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Coached, developed and motivated team to achieve revenue goals.
  • Determined price schedules and discount rates.
  • Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
  • Designed company website with updates throughout the years. Branched into social media where applicable.
  • Maintained and verified accurate records of pricing, sales and activity reports submitted by account managers.
  • Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
  • Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.

Education

Bachelor of Arts - English Lit And Creative Writing

Lakeland College
Plymouth, WI
06-1997

Skills

  • Marketing Program Management
  • Product Development Consultations
  • Detail-Oriented
  • Product and Service Specification
  • Verbal and Written Communication
  • Relationship Building
  • Trade Show Coordination
  • Complex Problem Solving
  • Product Promotion
  • Database Management
  • Complaint Resolution

Timeline

Product Line Manager

Laticrete International Inc.
08.2023 - Current

Sales/Marketing Director

Laminin Industries
01.2023 - 08.2023

Director of Sales and Marketing/ CS Manager

Ceramic Tool Company
10.1999 - 12.2022

Bachelor of Arts - English Lit And Creative Writing

Lakeland College