April Taylor
Saint Joseph,MI
Summary
Senior Analyst with robust background in data analysis, product marketing and strategic planning. Known for strong collaboration skills and adaptability in fast-paced environments. Adept at leveraging advanced analytical tools and methodologies to drive impactful business decisions. Consistently delivers results through teamwork and solutions-focused approach.
Overview
7
7
years of professional experience
Work History
Senior Analyst, Brand Management
Whirlpool Brand
05.2024 - Current
- Responsible for driving product position strategy and execution across Whirlpool Brand Laundry, Dish, and cooking categories
- Analyze market trends and consumer insights to inform decision making.
- Collaborate with cross-functional teams to ensure brand messaging aligns with overall corporate goals, enhancing brand equity and market presence
- Utilize data-driven approaches to evaluate the performance of current in market products, making recommendations for optimization
Associate Brand Manager
Whirlpool Brand
01.2023 - 05.2024
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to develop and launch new products successfully.
- Directed Top Load Laundry launches for new 2-in-1 innovation at OPP and Mass segments creating incremental volume and growth in the category.
- Potential 18M additional DCM and 20% volume for Rainier
- Streamlined processes within the marketing department, reducing costs without sacrificing quality or effectiveness.
- Managed budgets and timelines for multiple projects, ensuring on-time delivery of high-quality marketing materials.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Associate Digital Brand Manager
KitchenAid Master Brand
02.2020 - 12.2022
- Managed Digital Strategy for KitchenAid Master brand including product launch experiences, content strategy, CRM, and product reviews
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Managed multiple contributors both freelance and agency partnerships
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Launched KitchenAid Stories, a platform for inspirational lifestyle content articles and short films.
- Launched KitchenAid Pinch of Help, a digital content hub for product related inspiration, tips and tricks rooted in SEO based topics driving YoY organic traffic growth
- Developed framework for full funnel product launch digital executions across the CDJ rooted in first party data
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Assistant Digital Brand Manager
KitchenAid Small Appliances
04.2018 - 01.2020
- Lead Digital Brand Strategy for KitchenAid Small Appliances
- Lead digital executions for launches including the first color of the year. 100 year phase 1 and 2
- Developed initial ways of working framework for Brand and first D2C team, influencing collaboration across the Whirlpool Portfolio
- Created foundational digital strategy for product launches
- Optimized tactics for CRM
- Redefined reviews program creating efficiencies and cutting cost
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
Education
Certificate - Consumer Behavior
Cornell University
01.2025
Bachelor of Arts - Graphic Design
Bellevue University
01.2018
Bachelor of Arts - French
Aquinas College
01.2010
Skills
- Content Marketing
- Digital Marketing
- Product Marketing
- Analytical thinking
- Process improvements
- Project management
- Data analytics
- Stakeholder communication
- Budget planning
- Competitive analysis
- Metric tracking
Timeline
Senior Analyst, Brand Management
Whirlpool Brand
05.2024 - Current
Associate Brand Manager
Whirlpool Brand
01.2023 - 05.2024
Associate Digital Brand Manager
KitchenAid Master Brand
02.2020 - 12.2022
Assistant Digital Brand Manager
KitchenAid Small Appliances
04.2018 - 01.2020
Certificate - Consumer Behavior
Cornell University
Bachelor of Arts - Graphic Design
Bellevue University
Bachelor of Arts - French
Aquinas College
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