MICHELLE BLAKE
Orlando,FL
Summary
Dedicated brand marketing manager with a robust background in leadership and a demonstrated history of delivering successful initiatives and achieving measurable outcomes within deadlines. Known for combining strategic vision with hands-on execution to drive brand success and exceed business objectives.
Overview
11
11
years of professional experience
Work History
Senior Brand Manager
Jeunesse Global
Lake Mary, FL
08.2023 - Current
- Manages the product life cycle and marketing strategy for multiple brands in over 50 countries
- Spearheading the rebrand and relaunch of a weight management/weight loss brand across North America, Hong Kong, and China
- Crafts compelling value propositions, strategic brand positioning, and detailed buyer personas for product lines
- Utilizes data and research to introduce innovative products and reformulations to the product portfolio
- Partners with the social media Director to orchestrate engaging content and effective email marketing campaigns
- Facilitates cross-functional collaboration with experts in sales, design, IT, research, and legal teams to ensure seamless product launches and execution of marketing campaigns.
Marketing Director - Hair
MONAT
Miami, FL
03.2023 - 06.2023
- Managed product marketing communications, leading to increased sales performance and market share growth for underperforming product lines
- Conducted thorough market research, identifying new opportunities for product development and commercialization
- Successfully recommended an innovative product concept which was incorporated into the product roadmap
- Established and nurtured an online haircare community as a valuable platform for customer engagement, user-generated content, and brand loyalty.
Brand Manager
Jeunesse Global
Lake Mary, FL
12.2016 - 12.2022
- Drove product marketing and brand positioning strategies, campaigns, and content to execute successful promotions, launches, and rebranding efforts for 72 beauty, skincare, and wellness SKUs at Jeunesse Global that accounted for 39% of total revenue
- Executed GTM strategy for the RVL Advanced Hair Care line, which drove 11% of brand portfolio sales from 2018 to 2022
- Spearheaded the launch of a fragrance brand in Brazil that won a Pure Beauty Global Award for Best New Fragrance in 2021
- Led the launch of the reformulated AM/PM vitamin brand, achieving 20% growth in sales in 2019
- Created and launched the company's first limited time offer product, which achieved a $1.2M revenue goal for Q4 2019
- Launched the NV Foundation beauty brand, which won Product of the Year at the 2018 American Business Awards.
Senior Marketing Project Manager
Jeunesse Global
Lake Mary, FL
12.2015 - 11.2016
- Drove product marketing and brand positioning strategies, campaigns, and content to execute successful promotions, launches, and rebranding efforts for 72 beauty, skincare, and wellness SKUs at Jeunesse Global that accounted for 39% of total revenue
- Executed GTM strategy for the RVL Advanced Hair Care line, which drove 11% of brand portfolio sales from 2018 to 2022
- Spearheaded the launch of a fragrance brand in Brazil that won a Pure Beauty Global Award for Best New Fragrance in 2021
- Led the launch of the reformulated AM/PM vitamin brand, achieving 20% growth in sales in 2019
- Created and launched the company's first limited time offer product, which achieved a $1.2M revenue goal for Q4 2019
- Launched the NV Foundation beauty brand, which won Product of the Year at the 2018 American Business Awards.
Marketing Manager (Contract)
Funds2Orgs
Orlando, FL
07.2015 - 11.2015
- Spearheaded the planning and execution of targeted email marketing campaigns resulting in improved open rate and sales
- Planned and executed strategic digital media campaigns to support lead generation and enhance brand reputation
- Developed strategic plans on branding, marketing and advertising programs and partnerships and presented to executive team
- Implemented measurement and monitoring systems to track marketing performance and adjust strategies for optimal outcome
- Increased partnerships by leveraging effective community outreach and event planning.
Marketing Project Coordinator
Hard Rock International Hotel & Casino
Orlando, FL
02.2013 - 05.2015
- Led global marketing strategies, multichannel campaigns, and brand messaging for Hard Rock properties
- Developed and executed promotional programs to increase brand reach including wellness and Kids Clubs at select properties
- Managed customer-centric social media campaigns, achieving a 10% industry ranking growth
- Utilized customer feedback to implement targeted marketing and engagement initiatives
- Managed a $1 million media budget for impactful advertising and promotions for national publications
- Collaborated with PR agency on celebrity partnerships.
Education
Graduate Degree in Public Relations & Corporate Communications -
Centennial College
Toronto, ONBachelor of Arts (Hons.) in Political Science & Communications -
York University
Toronto, ONSkills
- Strategic planning
- Marketing communications
- Marketing strategy
- Brand strategy
- Brand development
- Brand positioning
- Product marketing
- Product management
- Product positioning
- Budget management
- Go-to-market (GTM) strategy
- Events
- Formula development
- Marketing campaigns
- Digital marketing
- Social media marketing
- Email marketing
- Content creation
- Content marketing
- Competitive analysis
- Market research
- Brand performance tracking
- Stakeholder management
Personal Information
Title: Marketing and Brand Professional
Awards
- Pure Beauty Global Award - Best New Fragrance Category (2021)
- Stevie Award (Bronze) - Beauty Product of the Year (2018)
- AVA Digital Award (Gold) - NV Foundation Launch Video (2017)
Timeline
Senior Brand Manager
Jeunesse Global
08.2023 - Current
Marketing Director - Hair
MONAT
03.2023 - 06.2023
Brand Manager
Jeunesse Global
12.2016 - 12.2022
Senior Marketing Project Manager
Jeunesse Global
12.2015 - 11.2016
Marketing Manager (Contract)
Funds2Orgs
07.2015 - 11.2015
Marketing Project Coordinator
Hard Rock International Hotel & Casino
02.2013 - 05.2015
Graduate Degree in Public Relations & Corporate Communications -
Centennial College
Bachelor of Arts (Hons.) in Political Science & Communications -
York University