Stephen Terrell
Expert Advertising, Branding, Public Relations & Marketing Executive
Sheffield Village, OH,OH
Summary
Expert Advertising, Branding, Public Relations & Marketing Executive Successful executive and team leader with expertise in all facets of marketing, advertising, public relations, executive operations, and business development within a high-profile corporation. Expert in all aspects of executive management including business process improvement, quality program management, and strategic business planning. Proven, accomplished marketing executive focused on increasing productivity and revenue while collaborating with all members of an organization to produce award-winning results. Hired and directed Betty White, actress and comedian. Delivering block-buster results on time and under budget. Honest, effective communicator who can lead change, develop, and communicate a vision, and lead a large organization to accomplish specific objectives. Strength to motivate, lead, and interface seamlessly with cross-functional teams in a varied environment. Keen ability to deliver world-class service at minimal costs by introducing advanced strategies and techniques to increase profitability and streamline system operations. Instrumental in improving processes, enhancing productivity, and implementing reliable solutions. Proven track record for success – no project is too big or small. Marketing & Advertising Public Relations Online Marketing Marketing Campaigns Marketing Strategy Project Management Social Media Sales Management Financial Planning & Management Team Leadership Budget Development Public Speaking Business Development Conference and Event Planning Contract Negotiation Client Relationship Management Networking Strategic Planning Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
30
30
years of professional experience
Work History
Senior Brand Manager
LifeGuide Partners
Atlanta, GA
01.2016 - Current
- Management
- Create, communicate, and implement the vision, mission, and overall direction of a company that offers financial information and guidance to senior citizens
- Collaborate closely with the executive team and meet regularly with senior company leadership to ensure timely and efficient execution of ideas
- Formulate and implement the strategic plan that guides the direction of the business
- Maintaining awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments & standards
- Represent the company in civic and professional activities on a local and national level
- Brands: WeBuy75.com, PolicyAppraisal.com, 2Cancer.com
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Monitored online advertising and social media campaigns to assess success of different strategies.
Branding Consultant
YOUR FACE BRANDING
Westlake, OH
01.2016 - Current
- Ensured that products, services, and product lines resonate with current and potential customers
- Continuously monitored marketing trends and kept a close eye on competitive products in the marketplace
- Developed, implemented, and executed marketing initiatives and activities including print, web, & social media campaigns, special events, corporate responsibility programs, and sponsorships.
- Attended trade shows and vendor meetings throughout year.
- Conducted consumer surveys and analyzed purchasing trends.
Voice Over Performer
Independant
01.1991 - Current
- Performs and directs voice-overs for radio, television, and corporate videos.
- Performed humorous and serious interpretations of emotional actions and situations, using body movements and gestures.
- Captured audience by channeling and exhibiting emotions, resulting in audience laughter, crying, excitement, shock and fear.
Senior Vice President
THE LIFELINE PROGRAM
Atlanta, GA
01.1991 - 01.2016
- Partnerships included: The Today Show, GMA, Access Hollywood, The Donahue Show, NBC Nightly News, 20/20, The Wall Street Journal, New York Times, Miami Herald, LA Times, and various national radio stations
- Created and implemented complete public relations, advertising, sales & marketing plans & campaigns from conception to delivery
- Identified and contracted and directed the services of Betty White as the company spokesperson
- Created and negotiated timely news and advertising for periodicals
- Organized successful fund raising, trade show, and corporate events
- Successfully relocated company and staff from Fort Lauderdale, FL to Atlanta, GA
- Achieved overall strategic goals and contributed to the sales and profitability requirements of the business as determined by the strategic plans
- Oversaw the complete operation in accordance with the direction established in the strategic plans.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Led restructuring and turnaround through development of new leadership team.
Education
Bachelor of Arts - Journalism, Advertising, Public Relations
Kent State University
Skills
Category growth
Additional Information
- AWARDS & RECOGNITION , 7x Platinum Award Winner, MarCom Awards 3x Gold Award Winner, MarCom Awards Branded Content Viral Video Silver Award, The Telly Awards Best Social Video Advertising Awards Finalist, Digiday Best Branded Viral Video, The Communicator Awards
Timeline
Senior Brand Manager
LifeGuide Partners
01.2016 - Current
Branding Consultant
YOUR FACE BRANDING
01.2016 - Current
Voice Over Performer
Independant
01.1991 - Current
Senior Vice President
THE LIFELINE PROGRAM
01.1991 - 01.2016
Bachelor of Arts - Journalism, Advertising, Public Relations
Kent State University
Similar Profiles
Sarthak ShahSarthak Shah
Tax Associate at Apple Growth Partners (Burton Partners)Tax Associate at Apple Growth Partners (Burton Partners)
Valton Vincent FernandesValton Vincent Fernandes
Senior Equity Research Analyst at Guggenheim PartnersSenior Equity Research Analyst at Guggenheim Partners
Susan M. WeaverSusan M. Weaver
LPN-Medical Team Administrator at Southern Health Partners. IncLPN-Medical Team Administrator at Southern Health Partners. Inc