APRIL WILLIAMSON
Mooresville,NC
Summary
Results-driven leader with expertise in operational strategy and team collaboration. Demonstrated success in optimizing processes and addressing complex challenges to enhance workplace culture. Strong communicator and decision-maker, focused on delivering impactful outcomes.
Overview
18
18
years of professional experience
Work History
General Manager (P&L Owner)
FJC
01.2025 - Current
- Own full P&L and align sales, inventory, and execution to support revenue growth
- Restored customer confidence and enhanced revenue performance through effective service recovery
- Built scalable processes that improved forecast accuracy and ensured consistency
- Strengthened vendor and customer relationships by executing disciplined strategies
- Led cross-functional teams in developing innovative solutions to streamline processes.
- Established key performance indicators to evaluate success and drive continuous improvement efforts.
Associate Category Manager
NAPA
01.2022 - 01.2025
- Increased category revenue through pricing strategy and assortment optimization
- Created targeted promotions to enhance sell-through and demand
- Established vendor partnerships to drive growth and improve margin performance
- Analyzed market trends to optimize product assortment and enhance category performance.
- Collaborated with cross-functional teams to develop and execute strategic marketing initiatives.
Division Operations Manager
Cabinets To Go
01.2018 - 01.2022
- Led operations to enhance revenue and ensure timely customer delivery
- Streamlined processes to increase efficiency and drive profitability
- Led cross-functional teams in implementing strategic initiatives, driving overall performance improvements.
- Mentored junior managers, fostering professional development and promoting a culture of continuous improvement.
- Negotiated contracts with vendors and suppliers, securing favorable terms that benefited the organization''s bottom line.
Store Manager
White House Black Market
01.2009 - 01.2017
- Led sales performance initiatives to enhance customer engagement
- Managed hiring and coaching processes to achieve consistent operational results
- Led store operations to enhance customer experience and drive sales growth.
- Developed and implemented training programs for staff, improving product knowledge and service standards.
- Analyzed sales data to identify trends, optimizing inventory management and merchandising strategies.
Skills
- Sales Strategy
- Account Management
- Customer Retention
- Pricing strategy
- Forecasting
- Vendor Negotiation
- CRM & Analytics
- Remote Selling
- Cross-Functional Leadership
- Team leadership
- Problem resolution
- Operational Strategy
AWARDS & LEADERSHIP
Women in Auto Care Champion of the Year (2023), Tool Kit Scholarship Chair (2024–Present)
CLOSING STATEMENT
Known for showing up consistently, following through, and doing the work required to improve performance over time. I bring a practical, results-driven approach to building customer relationships and supporting revenue growth, and I’m ready to contribute in a remote sales environment where accountability and execution matter.
SELECTED IMPACT
- Improved fill rate from 11% to 97%, enabling revenue recovery across key accounts
- Reduced backorders from ~$165K to ~$45K, strengthening retention and service delivery
- Increased customer satisfaction to ~90% through improved execution and communication
Timeline
General Manager (P&L Owner)
FJC
01.2025 - Current
Associate Category Manager
NAPA
01.2022 - 01.2025
Division Operations Manager
Cabinets To Go
01.2018 - 01.2022
Store Manager
White House Black Market
01.2009 - 01.2017