April Woodward
LewisGale Regional Health System
Salem,VA
26
years of professional experience
Dynamic executive leader with over 25 years of experience in strategic leadership and operational excellence, adept at driving growth and optimizing processes while collaborating with executives and physician leaders to identify growth opportunities and address challenges. Proven ability to align systems with business objectives, regulatory requirements, and policies to ensure seamless operations and compliance. Exceptional in strategic planning, financial management, and stakeholder engagement, leveraging strong organizational and communication skills to foster team collaboration and achieve high-impact results. Committed to utilizing innovative approaches to navigate dynamic environments while consistently delivering outstanding performance.
Work History
Market VP Oncology
5 Years 9 Months- Managed the clinical, quality, operational, and financial performance of Oncology Services, including the Integrated Cancer network of LewisGale Medical Center and its associated facilities. Drove program growth, physician alignment, recruitment, and technological advancements through collaboration with employees across multiple departments and C-suite leadership at HCA and Sarah Cannon.
- Launched Sarah Cannon branding initiative in February 2021; led rebranding efforts in 2025 to enhance market presence.
- Fostered alignment between HCA Hospital and Sarah Cannon program initiatives, driving collaboration and strategic growth.
- Oversaw $1.4M Infusion Center build from business case and plan development to execution
- Implemented National Workgroup MD Leadership Model for Complex GI and Breast; CGI Program achieved Signature Status, first in Capital Division
- Strengthened and grew oncology programs: Navigation, Oncology Dietician, Lymphedema, Genetics, Support Groups, Lung Navigation, and Outreach/Education
- Led development of Sarah Cannon governance structure; coordinated sub-specialty workgroup meetings and tumor conferences to improve patient care and outcomes.
- Pioneered and implemented the Hepatic Artery Infusion program. First in Virginia and HCA. Working with physicians, vendors, legal, financial analysts, and corporate leadership for approvals and buy-in. Continue promotion, development, and oversight.
- Guided the leadership and development of directors and teams across radiation, infusion, mammography, genetics, and related fields.
- Develop and execute a 3yr Strategic Plan that aligns with the vision and mission of the SC program, physicians, market leaders, and program growth strategy
- Recruited and onboarded key physicians and several supporting providers
Surgical Specialist Physician & Provider Relations
13 Years 10 Months- Increased surgical volume and EBITA through service line development, onboarding, market share development, programmatic growth, physician relations, community relations, and strategic development across the market.
- Created and executed growth plans that increased surgery volumes and enhanced service line procedural development, contributing to positive EBITA and year-over-year growth
- Onboarded new physicians by cultivating key relationships with stakeholders and peers, ensuring successful integration and retention
- Serve as a Liaison between the physicians, clinics, and hospital operations to improve communication, develop opportunities to grow, and identify challenges
- Supported the launch of Brambleton Imaging, focusing on outreach initiatives and growing service volume from 2010 to 2012.
- Identified and executed community outreach initiatives with the Chamber, local businesses, colleges, and strategic partners to drive commercial growth
- Assisted in opening of Brambleton Imaging for outreach and volume growth 2010-2012
- Received Division Volume Growth Award for achieving significant growth in surgical procedures over three consecutive years.
- Division Volume Growth Award 2015, 2016, 2017
- Received Innovator Award for implementing innovative strategies that improved operational efficiency and patient care.
- Selected as 2015 National Recipient of Excellence Award by HCA and received the HCA Long-Term Incentive Equity Grant
- National Winner of 2014 New Surgeon Growth Award
Regional Director of Census Development
4 Years- Managed all aspects of patient census growth in 8 long-term care facilities. Developed admission and marketing teams in each facility, trained staff on consultative selling models, oversaw daily operations, and checked quality of contracts and MCR/MCD documentation.
- Collaborated with administrators and corporate leadership in Roanoke, Danville, and New River Valley, VA, to align operational strategies and enhance facility performance.
- Directed operational strategies for multiple healthcare facilities, enhancing service delivery and patient satisfaction.
- Managed interdisciplinary teams to ensure compliance with regulatory standards and best practices.
- Implemented quality improvement initiatives that optimized patient care processes across the region.
Marketing Consultant
2 Years- Oversaw marketing, admissions, and census development to drive year-over-year financial growth. Utilized key relationships and strategic call cycles to exceed annual performance goals.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Conducted market research to identify trends and consumer preferences for targeted campaigns.
- Collaborated with cross-functional teams to execute integrated marketing initiatives effectively.
Education
Master of Arts - Executive Leadership
Leadership Institute Academy
Management Development Program
Bachelor of Arts - Psychology
Bachelor of Arts - Criminal Justice
Skills
Healthcare Strategy
Service Line Development
Growth & Market Expansion
Business Development
Strategic Planning
Operations
Physician Relations
Community Partnerships
Quality & Patient Experience
Relationship building
Timeline
Market VP Oncology
LewisGale Regional Health System
11.2020 - CurrentRead More
Surgical Specialist Physician & Provider Relations
LewisGale Medical Center & LewisGale Montgomery
01.2007 - 11.2020Read More
Regional Director of Census Development
Medical Facilities of America, Roanoke, VA
01.2003 - 01.2007Read More
Marketing Consultant
Coordinated Services Management, Inc
01.2001 - 01.2003Read More
Roanoke College
Bachelor of Arts from Criminal Justice
Read More
HCA
Management Development Program
Read More
Liberty University
Master of Arts from Executive Leadership
Read More
HCA
Leadership Institute Academy
Read More
Roanoke College
Bachelor of Arts from Psychology
Read More
Recognition
HCA Award of Excellence for Outstanding Leadership, 2019
LewisGale Medical Center Volunteer of the Year, 2025