Summary
Work History
Education
Skills
Websites
INDUSTRY EXPERIENCE
PROFESSIONAL HIGHLIGHTS
Timeline
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April A. Herrig

Wall Lake,IA

Summary

Results-driven consultative sales and sales management professional with a proven record of growing revenue, revitalizing underperforming territories, and building long-term customer relationships across B2B and B2C environments. Known for leveraging Sandler sales methodology, CRM-driven strategy, and cross-functional collaboration to deliver measurable growth. Experience spans manufacturing, wholesale distribution, retail, healthcare-adjacent markets, and promotional products, with success managing multi-state territories and seven-figure books of business.

Work History

Territory Sales Manager

Merrill Manufacturing
  • Multi-State Territory (12 States)
  • Drive revenue growth by selling solution-based product lines to existing and new wholesale customers across a 12-state territory.
  • Manage full sales cycle using Salesforce and NetSuite, including pipeline tracking, forecasting, and opportunity development.
  • Identify and expand white-space revenue opportunities through consultative conversations and Sandler sales methodology.
  • Build trusted relationships with distributors and decision-makers to increase product adoption and long-term loyalty.
  • Partner cross-functionally with operations, warranty, and technical teams to resolve RMAs, troubleshoot product issues, and ensure customer satisfaction.
  • Provide technical guidance on water well, drilling, plumbing, and electrical products to support customer success.

Sales Manager

Iowa Customs
  • Led inside sales and customer service operations supporting 200+ vendors nationwide.
  • Developed and maintained strong vendor partnerships while executing targeted marketing strategies.
  • Oversaw external marketing initiatives with third-party agencies to support sales growth.
  • Created and distributed vendor-specific marketing materials and promotional flyers.
  • Managed custom product workflows using Monday.com, improving efficiency and visibility throughout the sales cycle.

Multiple Leadership & Sales Roles

Game One / The Graphic Edge
  • Outside B2B/B2C Corporate Sales Account Manager
  • Grew and maintained a $1M+ book of business in apparel and promotional products nationwide.
  • Prospected and secured new business through cold calling, referrals, and relationship-based selling.
  • Delivered sales presentations and guided clients through onboarding and long-term account growth.
  • Conducted market research and competitive analysis to maintain pricing competitiveness while protecting margins.
  • Leveraged CRM tools to deploy targeted marketing campaigns, promotions, and customer outreach.
  • Multi-Store Retail Division Sales Manager
  • Managed and developed a team of 25 employees, achieving record-breaking annual sales performance.
  • Directed inventory planning, sales forecasting, and promotional strategy across multiple retail locations.
  • Created weekly, monthly, and quarterly sales plans aligned with corporate growth goals.
  • Launched the first social media strategy for the retail division using Facebook, Constant Contact, and EZText.
  • Authored the company’s first employee training manual and led ongoing training and team development initiatives.
  • Collaborated with top-tier vendors (Nike, Under Armour, Colosseum) to manage orders and merchandising strategy.
  • Planned and executed store openings, chamber events, and company-wide promotional events.

Education

Certification in Dog Training -

Animal Behavioral College
Online

Bachelor of Science (B.S.) - Public Relations

Northwest Missouri State University
01.2002

Skills

  • Consultative & Solution-Based Selling
  • Territory & Account Management (Multi-State)
  • Sales Leadership & Team Development
  • Revenue Growth & Pipeline Management
  • CRM & Sales Operations (Salesforce, NetSuite, HubSpot, Mondaycom)
  • Marketing Strategy & Sales Enablement
  • Vendor & Partner Relationship Management
  • Training, Process Improvement & Change Management

Websites

INDUSTRY EXPERIENCE

  • Manufacturing & Wholesale Distribution
  • Retail & Multi-Location Management
  • Healthcare-Adjacent Markets
  • Apparel & Promotional Products
  • C-Store & Grocery Sales Management
  • Non-Profit & Telecommunications

PROFESSIONAL HIGHLIGHTS

  • Recruited to turn around a failing business, implementing new training programs, policies, and technology adoption.
  • Transformed operations into a profitable business within one year in the c-store industry.
  • Developed scalable sales processes, employee training manuals, and marketing systems still in use.
  • Entrepreneurial mindset with experience running a successful in-home business while meeting family and community needs.

Timeline

Territory Sales Manager

Merrill Manufacturing

Sales Manager

Iowa Customs

Multiple Leadership & Sales Roles

Game One / The Graphic Edge

Bachelor of Science (B.S.) - Public Relations

Northwest Missouri State University

Certification in Dog Training -

Animal Behavioral College

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April A. Herrig