Aracelly Houston DelRio

• Designed and executed visually compelling email campaigns that consistently met brand standards and marketing objectives
• Developed assets for various advertising campaigns, including social media ads, print materials, and digital banners, aligning with campaign strategies and goals
• Worked closely with the creative team to conceptualize and execute design projects that strengthened Kindred Bravely's brand presence and customer engagement.

• Designed and developed engaging landing pages that effectively communicated Yoga Alliance's initiatives, events, and educational programs
• Created visually compelling marketing collateral such as brochures, flyers, posters, and banners to promote Yoga Alliance's offerings and events
• Collaborated closely with the web development team to design and optimize website interfaces that enhanced user experience and engagement.

• Designed impactful and conversion-focused email campaigns for multiple well-known brands within specified brand guidelines
• Collaborated closely with the creative team to conceptualize and execute design projects that aligned with client objectives and brand aesthetics
• Maintained a high standard of design quality and consistency across various projects, enhancing brand visibility and market presence for clients.

• Designed visually engaging and conversion-focused email campaigns that aligned with brand identities and marketing strategies across the beauty & cosmetics and haircare sectors
• Contributed creatively to marketing campaigns, developing impactful visuals that effectively communicated brand messages and promoted product launches.

• Designed visually appealing and conversion-driven email campaigns that aligned with SweetSpot Labs' brand identity and marketing goals
• Designed and e-commerce landing pages to enhance product education and product visibility, driving sales and customer engagement
• Created digital ads for various platforms including social media and display networks, focusing on capturing attention and driving traffic to key landing pages
• Produced Amazon collateral such as product images, infographics, and brand content to optimize product listings and improve conversion rates.

Responsible for the entirety of Alikay Naturals digital, print, and packaging design as the Lead Graphic Designer for Black Onyx World. The daily responsibilities involved designing and developing brand marketing material such as website graphics, email marketing graphics, product advertisements, custom display mailer boxes, and apparel while working in collaboration with other marketing team members.

• Design and managed product label packaging files for each of the alikay naturals products
• Communicated with various printing services for final proof and print of advertising
• Managed prints from as small as label designs to as large as billboard advertisements
• Develop designs targeted to boost product sales within retail partners and e-commerce sales
• Created various magazine 1-2 page spreads for retailer catalogs and magazines, such as Grind Pretty Magazine, MMR catalog, etc
• Create social graphics intended to inform customers how to use the products, educate techniques, and promote brand awareness
• Responsible for developing pitch-presentations to retailers for distribution pickup
• Additional duties:
• Responsible for scheduling social media posts through social media management software
• E-commerce shopify store assistance and shopify website design
• Responsible for additional design request from Black Onyx World LLC, such as logo design, photo-editing, and social media graphics
• Contributing marketing ideas and pitching creative/innovative plans to propel the brand forward
• Accomplishments:
• Transformed the graphic design department from 100% static graphics to 80% motion-graphics advertising with animation.

• Responsible for the supporting Alikay Naturals digital, print, and packaging design and reporting to the the Lead Graphic Designer for Black Onyx World
• The daily responsibilities involved designing and developing brand marketing material such as website graphics, email marketing graphics, product advertisements, custom display mailer boxes, and apparel while working in collaboration with other marketing team members