Hi, I’m
Arden McLaughlin
Communication Manager / PR
Charlotte,NC
Summary
Innovative and strategic Director of Communications & Marketing with over 15 years of expertise in crafting comprehensive brand and communication strategies, building partnerships, and leading media and public relations initiatives to enhance brand visibility and reputation. Proven success in launching startups, staying abreast of market trends, and organizing impactful, engaging events. Recognized for adeptly developing internal and external communication messages, introducing innovative marketing strategies, and fostering enduring professional relationships. Knowledge of digital media placement and buying with a focus on turning PR into Profit.
Overview
18
years of professional experience
Work History
Definita Publicity
Director of Communications and Marketing
07.2015 - Current
Job overview
- Spearheaded successful marketing campaigns across diverse industries, achieving brand recognition and market share growth in areas such as authors, education, technology, real estate, and healthcare
- Aligned organizations for growth by implementing innovative strategies, positioning clients as industry thought leaders, and establishing excellent reputations within the respective fields
- Collaborated with cross-functional teams to create impactful internal and external communication messages, conveying each brand's value proposition and supporting revenue goals
- Improved revenue by creating tailored communication messages, coordinating media placements, and generating awareness through interactive events, leading to increased market presence
- Proficiently managed vendors, contracted employees, and partner businesses throughout client campaigns, ensuring efficient execution and optimal outcomes
- Demonstrated consistent success with every business experiencing a minimum revenue increase of 50%, showcasing a talent for driving tangible results and business success
- Lead clients through crisis management situations as well as created strategic messaging in preparation for potential crisis management.
Charlotte Mecklenburg Library Foundation
Annual Fund Manager
06.2013 - 06.2015
Job overview
- Orchestrated a highly successful annual fund campaign, showcasing exceptional coordination skills in managing mailings, list development, prospect research, and donor relationship management
- Analyzed individual and collective donor-giving patterns, generating comprehensive reports tailored to diverse audiences, increasing donor retention and informing strategic decisions for fundraising initiatives
- Planned and executed exclusive donor cultivation events, with a focus on esteemed contributors at the prestigious $1,000+ level, ensuring unparalleled engagement and recognition
- Established organizational leadership in the sector, by introducing a dynamic staff team initiative, empowering and guiding members to effectively steward and elevate existing donors
- Supervised a robust intern program, creating a valuable learning environment for 10 graduate-level students seeking hands-on nonprofit experience, driving mutual growth and benefit.
Charlotte Mecklenburg Library
Education Partnerships Coordinator
06.2006 - 06.2013
Job overview
- Championed grassroots fundraising and awareness efforts as a staff liaison, leading 25 county-wide successful events with a team of 210 volunteers, resulting in increased engagement and financial support
- Cultivated strong relationships with esteemed high-level donors and partners, including Charlotte-Mecklenburg Schools, Charlotte Bobcats, Snyder-Lance Corporation, securing vital funding
- Implemented the transformative “The Big Read” community initiative, taking charge of grant writing, partner recruitment, activity initiation, plan development, and program execution
- Contributed significantly to the success of the Annual Friends & Fundraising Campaign by providing support and assistance, effecting a smooth execution and achievement of campaign goals
- Demonstrated exceptional coordination and project management skills by effectively orchestrating projects involving the active participation of multiple departments
- Created awareness and action around literacy to make it one of the County’s top workforce development issues.
Education
University Overview
Bachelor of Arts in Journalism and Mass Communication | University of North Carolina at Chapel Hill
Skills
- Internal & External Communications
- Media Relations
- Event Management
- Digital Marketing
- Crisis Communications
- Project Management
- Social Media Marketing
- Brand Development
- Strategic Planning
- Wordpress
- SquareSpace
- Wix
- Canva
- Mailchimp
- Go High Level
- ConvertKit
- YouTube
- Kajabi
- Microsoft Office
- Market Research
- Editorial Calendars
- Website Management
- Stakeholder Relations
- Integrated Marketing
- Press Events
- Integrated Marketing Understanding
- Sales Support
- Multimedia Projects
- Digital Communications
- Creating Content
- Developing Marketing Collateral
- Crisis Communication Strategy
- Crisis Management
- Corporate Messaging
- Customer Engagement
- Social Media Campaigns
- Marketing Strategies
- Conducting Email Campaigns
- Google Analytics
- Product Promotion
- Service Promotion
- Salesforce CRM Software
- Market Research Analysis
- Market Trends Analysis
- Strategic Marketing
- Cross-Departmental Alignment
- Marketing Program Management
- Microsoft SharePoint
- Campaign Performance Tracking
- Training and Onboarding
- Relationship Building
- Strategic Planning and Alignment
- Customer Relationship Management (CRM)
- Campaign Planning
- Public and Media Relations
- Marketing Campaign Development
- Corporate Communications
- Brand Promotion
- Marketing Plan Development
- Search Engine Optimization
- SEO Optimization
- Creative and Innovative
- Marketing Campaigns
- Content Development
- Content Curation
- Marketing and Advertising
- Communications Strategies
- Marketing Materials
- Critical Thinking
- Public Relations
- Social Media Digital Marketing
- Community Marketing
- Producing Media Kits
- Social Media Platforms
- Internal and External Communications
- Strategic Positioning
- Developing Creative Content
- Tradeshow Management
- Outreach Initiatives
- Demographic Profiling
- Team Member Development
- Client Meetings
- Project Milestones
- Personnel Development
- Public Presentations
- E-Commerce Marketing
- Reading Comprehension
- Personnel Management
- Speech Writing
- Creating Collateral
- Brand Oversight
- Promotions and Marketing Strategies
- Brand Awareness and Identity
- Press Materials
- Press Coverage
- Audio Production
- Tradeshow Events
- Storyboarding
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Communications and Marketing
Definita Publicity
07.2015 - Current
Annual Fund Manager
Charlotte Mecklenburg Library Foundation
06.2013 - 06.2015
Education Partnerships Coordinator
Charlotte Mecklenburg Library
06.2006 - 06.2013
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